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Traditional

Our traditional PR expertise underpins everything we do. Each of our senior team practiced PR before the social media shift and brings extensive PR experience to the table. Our campaigns are driven by everything you’d expect of an outstanding PR agency – creative thinking, meticulous planning and robust measurement. We pride ourselves on our digital knowledge but understand that print and broadcast media still have a vital role in setting the news agenda.

Digital

Over the last few years there has been a fundamental shift in the way people consume media. Our work is designed reflect this as we help brands to build convincing narratives across new multimedia platforms. As search and social re-shape the media landscape, Wolfstar has consistently been in the vanguard of the industry’s response to the challenges posed by the new media paradigm.

Social

Wolfstar was the first PR agency in the UK to specialise in delivering PR campaigns through social media channels. Since then we have evolved technologies and expertise that allow us to make sense out of an industry that is changing at a dizzying pace. Our social campaigns are focussed on driving business goals not vanity metrics, and our approach to measurement is designed specifically so that our clients can tell the difference between the two.

 

Some of our latest work


Building a smartphone brand from the ground up
Over the course of the last six years Wolfstar has worked with Sony to develop the Xperia brand story through PR, social media and content strategy for every product launch from Xperia X1 to current 2013 flagship, Xperia Z.
United Nations: Global CSR Report
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives.
Sabre award winning Best Technology campaign
Wolfstar launched the Sony Xperia PLAY, using the world's first dynamic media newsroom and picking up our industry's most important global award, an EMEA Sabre, in the process.
Delivering potential students by creating conversation
A one month campaign to create conversation around menswear by London College of Fashion elevated visits by potential students to the college's menswear courses online above even that of womenswear.
 

The latest from our blog



Why all PRs should hug Matt Cutts – what Penguin 2.0 means for public relations (and SEO)
Date: 16 May 2013
Hot on the heels of last month's news that paid-for blog placement would lead to pagerank downgrades, Google's penguine 2.0 update seems to hold more good news for PR agencies. On Tuesday, Google's Matt Cutts announced several......

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Friday social media round-up: Tech triumphs, Clinton tweets & Fergie quits
Date: 10 May 2013
Once again, ladies and gents, it's the Friday social media round-up. We'll keep the intros short this week, and cut straight to the chase (although spoiler alert: some Ryan Gosling action below!). Here's what's caught our eye this......

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Reports Facebook losing users debunked, platform launches video ads regardless
Date: 09 May 2013
The social media world was buzzing yesterday at news that Facebook will soon launch video ads which will appear in user’s news feeds. The ads will last up to 15 seconds and each user will only be hit by one brand’s ads per day. As......

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I’ve known Wolfstar for two years. If you’re in consumer tech and you have a pitch list, they should be on it.
Paul O’Brien, owner / founder of MoDaCo
The project really worked. Wolfstar delivered across the entire brief and working with them was seamless.
David Revagliatte, Communications Manager, London College of Fashion
Wolfstar’s technical ability and nuance with the mobile phone space has added enormous value to our business.
Mattias Holm, Product PR Manager, Sony Mobile
Huge thanks for a great job on the app launch. Currently the app is the number one free/lifestyle in the App Store. This is a huge achievement
Jon Bishop, Head of Social Media, Paypal UK

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