It’s all in a name

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Tim Hoang asks where on earth does the name Wolfstar come from? Unfortunately for …the world’s leading… it has nothing to do with Star Wars or indeed Dr Who. In fact we can’t remember where the idea first came from, but we do know that when we tested it with clients and friends that they like it.

But for those of you who like a good tale, here goes…

The name Wolfstar was chosen as it represents our work ethic, attitudes and our spirit as a ‘pack’. Far too many PR companies start off with a new client as bright stars, but soon burn out and lose motivation. As a company we aim to shine brightly like a star with the endurance of the wolf. Wolves are built for stamina. They can run hard for long distances without relenting. This is how we aim to approach business, achieving fantastic results for our clients with the resilience of the wolf.

Wolves also work in packs. The pack work closely together and co-operation is essential to accomplish tasks and hunt prey. The leaders of the pack nurture and raise their young and hold the pack together by resolving dispute and controlling resources. As a team, we aim to follow the way of the wolf, valuing team work, nurturing individuals and striving for success. For wolves and for Wolfstar, camaraderie is preferable to solitude and the pack has strong social bonds.

Wolf paws are designed to enable wolves to tread easily on a wide variety of terrains. At Wolfstar we aim to blaze a trail through public relations and social media.