A bit more light on our name

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I’ve been away for a few days - almost incommunicado as the northern Scottish Highlands appear to be on my level of technological sophistication - and have come back to find that the rest of the Wolfstar pack have been posting furiously and making me look if not foolish (my original blogging fear), then pretty damned lazy.

So I plan to catch up fast and will start by trying to shed a bit more light on Beth’s theories about how we came by such a strange name.  Anyone who has started a new company will know how difficult and time-consuming naming the thing can be.  We lived with a few weird and wonderful names for a few days at a time - including Marabar, Uproar and another so unmemorable I’ve forgotten it -something like Blood?!

Nothing was working (tell me if we were wrong?!) so I started playing around with an intergalactic theme - not Star Wars, more www and beyond!  I had an idea that we would like to be seen as amongst the brightest stars so looked for lists of bright stars.  The Wolf Star appeared - somewhat vaguely as a group of stars - on one of these lists.  We liked the name, for the reasons Beth gave, tested it with friends, colleagues and clients, and registered it.  Only later did we discover that it is in fact a white dwarf!

But really, it’s just a name.  It doesn’t matter what it is or what it means because as our ‘brand’ it will come to just mean us to those who know us.