Mainstream media is quaking in its boots

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Business to business magazines seem to be springing up left, right and centre at the moment. Only the other month we were hearing about a new website, based in Manchester, called How-Do which covers stories from the media industry in that part of the country. Well, no sooner did we start reading that and it was quickly followed by another from the other side of the Pennines.

David Parkin, the former business editor of the Yorkshire Post has teamed up with several other investors to launch a new business website called TheBusinessDesk.com which covers business stories in the Yorkshire region. It includes well written daily news, comments, deals, property stories and features. It seems to be a well developed and thought through project and I am sure many PR professionals across the country will now be looking to target this medium for their corporate clients.

New online media which include comment facilities providing an instant feedback mechanism seem to be creating a new trend in reporting with newspaper circulation figures falling and television advertising spend decreasing -  it appears that online seems to be the only way to go.

I am sure we are going to see plenty more online B2B and consumer news sites popping up both nationally and regionally over the next few years, the key for public relations professionals is to make sure they are all included in their target lists and given the same amount of respect as their more traditional counterparts.