The fashion industry demands assistance from social media specialists

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  Whilst scanning thorough my Feed Demon updates during my lunch break, I came across an article in Scottish newspaper The Herald. With my fork in one hand and mouse in the other I had been checking out what was happening on the ethical fashion front, as I had written my dissertation on Fair Trade fashion and like to keep abreast of what’s happening in the industry. The article was entitled ‘What will you be wearing this year?’ and hinted at the predicted trends for 2008. Whilst it was the ‘eco’ part that had drawn me to this piece, it was the mention of fashion blogging that caught my eye.

I am a huge fan of fashion blogs. (Being an ex-fashion student can you blame me?)The latest trends, accessories and celebrity styles are available at my fingertips without the £3.20 price tag and the content is up-dated every 30 minutes rather than every month. Shiny Media’s list of the top 100 fashion and lifestyle blogs has become my blogging bible. The number of fashion devoted blogs is increasing by the minute but after a couple of hours delving into the world of web2.0, I struggled to find any blogs by actual fashion or accessory brands. It seems that the majority of names in the business are missing out on this potential gem.

A blog, and several other facets of social media for that matter, could be hugely advantageous to a fashion label, regardless of how big or small. It unlocks opportunities that print just cannot compete with. Runways shows streamed live, 3-D tours of garments and bags through vlogs, new products available to view immediately and style notes to give consumers an insight into the personality of the brand.

I would certainly love to read a blog from a major label but I wait for one with baited breath.