Online readership overtakes national newspapers
February 8, 2008 by Chris Norton
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When I arrived at work this morning I found an email lurking in my inbox from a media monitoring company called Spectrum Analysis. The company sent us a press release on the growth of online media readership - this is a very interesting story to us obviously, it’s just a shame a slightly clumsy approach was used to send it.
Wolfstar are always interested in the growth of online media readership as most of our clients are using social media. Unfortunately, the approach was a little clumsy as the email was from a generic email address (very impersonal) and wasn’t addressed to any member here at Wolfstar. It also had no salutations on it, all we received was a straight press release - cold.
I have enclosed some quick tips on blogger relations - anyone else who wants to join in please feel free to add a comment and other tips below.
Some quick tips on how to approach a blogger:
- Actually read their blog - several times first - subscribe to their feed
- Make useful and constructive comments on topics which interest you
- Don’t make blatant plugs for your own company straight away - this can cause irritation
- Approach the blogger after he actually recognises your name. The approach should usually be personal but if it’s a team blog, address the team properly and say hello
- Use simple public relations - make sure you relate to this public
- Make sure the story is relevant
- Apologise for the approach if it’s not relevant - these people aren’t journalists so take that into consideration
Anyway, after all that the story was of interest to us and it read as follows:
"DAILY ONLINE NEWS READERSHIP OVERTAKES NATIONAL"
NEWSPAPERS FOR KEY UK 15 TO 44 AGE GROUP
"London: 8 February, 2008. Daily readership of online news has overtaken national newspapers for the 15 to 44 age group, one of the most important target audiences in the UK. The findings, based on a sample of 1000 adults representative of the UK population, are published today in Spectrum Consulting’s Online Buzz Report 2008. They reveal that 45% of the 15 to 44 age group read online news on a daily basis compared to just 38% who read newspapers."
To download a copy of the report go to: www.spectrum-analysis.com.
[...] saw this brief news snippet quoted on the WolfSTAR blog recently. Although it may not be classed as groundbreaking I think it is still very interesting – [...]