Comments on: Spreading the word, cheerleader style. Word of mouth: the new cool in youth marketing http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/ Public relations, social media and word of mouth Mon, 01 Dec 2008 21:17:40 +0000 http://wordpress.org/?v=2.6.3 By: Are Schools Sacred? « Our Man in Newcastle http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-653 Are Schools Sacred? « Our Man in Newcastle Mon, 07 Apr 2008 09:44:36 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-653 [...] in It's been bugging me Tags: marketing, school Full time PR, part time cheerleader, Beth Kay, writes on Wolfstar Consultancy website: Companies like Herbal Essences and CoverGirl have been giving out free samples at national [...] [...] in It’s been bugging me Tags: marketing, school Full time PR, part time cheerleader, Beth Kay, writes on Wolfstar Consultancy website: Companies like Herbal Essences and CoverGirl have been giving out free samples at national [...]

]]> By: Sally Whittle http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-648 Sally Whittle Fri, 04 Apr 2008 23:34:52 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-648 Ourman - I totally agree. This whole post makes me feel completely uneasy. Shouldn't kids be protected from commercial pressures at least somewhere, for the briefest of moments? Ourman - I totally agree. This whole post makes me feel completely uneasy. Shouldn’t kids be protected from commercial pressures at least somewhere, for the briefest of moments?

]]> By: ourman http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-647 ourman Fri, 04 Apr 2008 14:42:30 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-647 "I for one would have no problem with people giving me free stuff when I was at school." I seem to recall that when I was 16 I had absolutely no problem with my local barman serving me beer. Didn't make it right. Why should competition organisers regulate? That's like putting pushers in charge or regulating drugs. They're the ones that should be regulated against. Shouldn't schools be for learning? Shouldn't people be free to learn without commerical organisations creating a demand for products obviously aimed at tapping into potentially damaging peer pressure dynamics? “I for one would have no problem with people giving me free stuff when I was at school.”

I seem to recall that when I was 16 I had absolutely no problem with my local barman serving me beer. Didn’t make it right.

Why should competition organisers regulate? That’s like putting pushers in charge or regulating drugs. They’re the ones that should be regulated against.

Shouldn’t schools be for learning? Shouldn’t people be free to learn without commerical organisations creating a demand for products obviously aimed at tapping into potentially damaging peer pressure dynamics?

]]> By: Beth Kay http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-646 Beth Kay Fri, 04 Apr 2008 10:54:12 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-646 Being only two years out of my teens I know that I for one would have no problem with people giving me free stuff when I was at school. I think it is up to the schools and competition organisers to regulate what products are distributed within their organisations and giving teens freebies doesn't mean that they necessarily have to talk about them and tell their friends, its totally up to them. Being only two years out of my teens I know that I for one would have no problem with people giving me free stuff when I was at school.

I think it is up to the schools and competition organisers to regulate what products are distributed within their organisations and giving teens freebies doesn’t mean that they necessarily have to talk about them and tell their friends, its totally up to them.

]]> By: Chris Norton http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-642 Chris Norton Thu, 03 Apr 2008 19:27:42 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-642 I think I agree with our friend ourman who makes some good points - there are areas where this can become an ehtical issue. However, youth marketing is alive and kicking and will happen no matter what. Personally, I would never get involved in promoting tobacco to anyone - no matter what age. Make-up is a different thing altogether though. I think as a marketing professional we have to look at each client on a case by case basis and if we think it's unethical. I would be happy to refuse to work for that particular client but that's just my personal view. I think I agree with our friend ourman who makes some good points - there are areas where this can become an ehtical issue.

However, youth marketing is alive and kicking and will happen no matter what. Personally, I would never get involved in promoting tobacco to anyone - no matter what age.

Make-up is a different thing altogether though. I think as a marketing professional we have to look at each client on a case by case basis and if we think it’s unethical. I would be happy to refuse to work for that particular client but that’s just my personal view.

]]> By: Six Flags http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-641 Six Flags Thu, 03 Apr 2008 17:27:00 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-641 Deleted as press release spam. Deleted as press release spam.

]]> By: ourman http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-639 ourman Thu, 03 Apr 2008 16:05:33 +0000 http://www.wolfstarconsultancy.com/2008/04/03/spreading-the-word-cheerleader-style-word-of-mouth-the-new-cool-in-youth-marketing/#comment-639 “So advertisers are going into schools, forging new platforms for youth connection.” Ick. Giving out sugary drinks and make up to teens? You really think this is a good idea? Should education not be sacred? Where do you draw the line? After Big Macs but before cigarettes? Time to read No Logo and watch a Bill Hicks video I think. I'm sorry but it's ideas like this that make me embarrassed to work in a vaguely marketing related sphere. “So advertisers are going into schools, forging new platforms for youth connection.”

Ick. Giving out sugary drinks and make up to teens? You really think this is a good idea? Should education not be sacred? Where do you draw the line? After Big Macs but before cigarettes?

Time to read No Logo and watch a Bill Hicks video I think.

I’m sorry but it’s ideas like this that make me embarrassed to work in a vaguely marketing related sphere.

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