New UK media research and The Churner Prize
April 17, 2008 by Stuart Bruce
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Tom Murphy has a good post on the recent research by Metrica that, to vastly simplify, says online media is good for PR people because it’s less likely to edit copy and take out key messages.
Worth a read and then pop over to read The Churner Prize, the blog all about how “many hacks now churn out stories without checking facts or sources.”


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