Word of mouth is not created, it is co-created

May 24, 2008 by Stuart Bruce 

If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!

Word of mouth (WOM) is not created, it is co-created.

“Word of mouth is not created, it is co-created. People will only spread your virus if there’s something in it for them.” - Hugh MacLeod.

Excellent words of wisdom from Hugh MacLeod, via Hugh MacLeod, via John Moore of Brand Autopsy.

Technorati Tags: , ,

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!