Don’t blame the PR intern - ever

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So many things I could say about this story on Gawker about a US PR firm impersonating a rabbi to post fake blog comments. But let’s keep it quick with three simple rules.

1. Don’t ever blame the intern. They are working on your time, on your clients. It’s up to you to supervise them and make sure it’s done right. If they screw up, then it is really your firm that has screwed up. Someone should have been mentoring them properly. They are there to learn and gain experience, not just do work for you.
2. Don’’t fake it on the internet – ever. Firstly, because it’s wrong. Secondly, because you’re likely to get caught. Thirdly, in the UK at least it is illegal thanks to the new Consumer Protection Regulations – you can go to jail.
3. If you do get it wrong then admit it, apologise, learn and don’t do it again.

Thanks to Stephen Davies for the link.