What has happened to honest blogging?

August 1, 2008 by Natalie Smith 

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Good news for equality- female bloggers are on the rise. But after reading BBC News article “The power of female blogging”, I feel a little uneasy about just why that is.

Blogging is a way of expressing your thoughts and opinions on any subject you want; it gives people the ability to read these views at the click of a button, but according to BBC News this is no longer the only incentive to start a blog.

Blogher.com, an online community for women who blog, encourages it’s users to accept the request to display adverts on their pages. But just how ethical is this, and since when did blogging become the latest opportunity to get quick and easy cash?

People love blogging because it gives them the opportunity to shout to the world about anything that takes their fancy, with little or no censoring. But if advertising on blogs became the norm, just think what the result could be. What’s to say that the blogger wouldn’t accept a little more money to write whatever the advertiser wants them to? Products could be plugged and companies promoted, all under the veil of the bloggers views. The reader, none the wiser, could believe the subtle advertisements within the blog are genuine opinions and buy the product based on recommendation. Great news for the advertiser, awful news for genuine bloggers.

So just what are these women writing about that sparks the advertiser’s interest in the first place? Well, after checking out Blogher.com, I’ve got to say I’m not overly impressed. Most of the featured blogs are about fashion, TV or household chores (I kid you not, there’s a post about how to clean grout), surely female bloggers could be portrayed in a better way!

It’s about time female bloggers put their name on the map for the right reasons; scrap the ads and let’s have some straight talking, honest blogging!

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