Wispa’s coming home…

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An online ‘independent’ campaign has persuaded Cadbury to bring back the Wispa. 80s icon and all round confectionary wonder, I can feel the change in my wallet getting itchy.

It’s a great demonstration of how social media engagement can result in a win win situation for brands - wether or not Cadbury engaged with the campaign, there was significant engagement with the product.

There is a brief piece about it in PR Week. Anyone else got that horn line from the Lightning Seeds’ football song going through their head?