Free Starbucks coffee if you vote today

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Excellent word of mouth marketing initiative by a brand promoted using social media by Starbucks, who are saying “If you care enough to vote, we care enough to give you a free cup of coffee.” Simply brilliant. Will be even better if Starbucks use their global dominance to repeat the move for elections in other countries. It won’t look so brilliant if they don’t.

Via Media Culpa