Wolfstar helps Dolce&Gabbana and Sony Ericsson to launch the exclusive Jalou handset
October 22, 2009 by Becca Caddy
Sony Ericsson’s highly anticipated new handset, Jalou by Dolce&Gabbana, has launched today and Wolfstar has helped to create online buzz around the launch by providing exclusive content to key bloggers.
The content is exclusively available online and was conceived by the creative minds of Domenico Dolce and Stefano Gabbana. This exclusivity is mirrored by the main promotional video, which sees beautiful models, wearing Dolce&Gabbana’s latest collection, coveting the alluring Jalou handset. It’s a beautifully shot video which is reminiscent of high fashion photography and TV advertising.
As well as the video, there is also behind the scenes footage, interviews with the Dolce&Gabbana team and downloadable images from the video.
The social media news release containing all of this exclusive content is now available at: www.wolfstarconsultancy.com/newsroom/jalou


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