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It’s that time of week when we bring you our social media round-up and the best of the web. Here are the stories you need to know:

The behaviour of smartphone shoppers

A new study from NielsenWire gives insight into how consumers in the USA are shopping on their mobile handsets. It seems that retailer websites are winning the popularity contest over their official apps. Research to keep an eye-on as the growth of smartphones gains traction across the globe and more retailers begin to get involved.

Fans opt for Facebook over Twitter

The wonderful Socialbakers compared the average Engagement Rates of the 10 biggest Facebook Brands with their engagement on Twitter in the last month. These two social networks represent two diametrically different ways of communication so it’s no surprise that they engage their fans differently. It’s also no suprise that it’s harder to engage when you’ve only got 140 characters to play with.

London Underground Wi-Fi goes to Virgin Media

At last! Perhaps this will put a stop to the morning moaning in the Wolfstar London office (we can dream).

Apple launch the iPad (hang on, is it still 2010?)

You would have had to live under a rock not to have got caught up in the latest incarnation of Apple’s iPad, the imaginatively named ‘new iPad’. While we are converts to Sony Mobile’s Xperia S and Tablet S, we do understand the fervour. One of our favourite takes on the new hardware was by an Aussie journalist mate of ours, John Davidson, writing for the Australian Financial Review, or now better known as No 21…

You’ve got two weeks to sort your Facebook timeline

Our very own Sam Oakley uses his blog platform in the Huffington Post to tell brands that they’ve got just a little time left to sort out their Facebook pages ready for the introduction of timeline. “DON’T PANIC!”

That’s your lot for now. Until next Friday…