AÂ new study from NielsenWireÂ gives insight into how consumers in the USA are shopping on their mobile handsets. It seems that retailer websites are winning the popularity contest over their official apps. Research to keep an eye-on as the growth of smartphones gains traction across the globe and more retailers begin to get involved.
The wonderfulÂ Socialbakers compared the average Engagement Rates of theÂ 10Â biggest Facebook BrandsÂ with their engagement on Twitter in the last month. These two social networks represent two diametrically different ways of communication so itâ€™sÂ no surprise that they engage their fans differently. It’s also no suprise that it’s harder to engage when you’ve only got 140 characters to play with.
You would have had to live under a rock not to have got caught up in the latest incarnation of Apple’s iPad, the imaginatively named ‘new iPad’. While we are converts to Sony Mobile’s Xperia S and Tablet S, we do understand the fervour. One of our favourite takes on the new hardware was by an Aussie journalist mate of ours, John Davidson, writing for the Australian Financial Review, or now better known as No 21â€¦
Our very own Sam Oakley uses his blog platform in the Huffington Post to tell brands that they’ve got just a little time left to sort out their Facebook pages ready for the introduction of timeline. “DON’T PANIC!”