Wolfstar Shortlisted for CIPR award

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Title says it all really… We’ve been shortlisted in the Outstanding Small ConsultancyAgency category for our regional CIPR PRide awards. I can’t claim much of the credit as I’ve only been here two weeks. Still I’m more than happy with my 1/26th.

UPDATE: You can view the full shortlists for all categories on the CIPR PRide Awards 2008 website.

Wispa’s coming home…

An online ‘independent’ campaign has persuaded Cadbury to bring back the Wispa. 80s icon and all round confectionary wonder, I can feel the change in my wallet getting itchy.

It’s a great demonstration of how social media engagement can result in a win win situation for brands - wether or not Cadbury engaged with the campaign, there was significant engagement with the product.

There is a brief piece about it in PR Week. Anyone else got that horn line from the Lightning Seeds’ football song going through their head?

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More Introductions… (Sam Oakley this time.)

I must have started blogging about three years ago, I think mainly as a way of passing the time during a particularly slow period at North Yorkshire County Council. The first person to comment on my blog was a guy called Stuart Bruce, and since then we’ve disagreed on almost everything – He thought Yorkshire should have a regional assembly, I thought it shouldn’t (1 -0 to me.) He thought Tom Murray should win in the local elections, I thought it should be Alan Lamb (1 – 1 dammit!) He thought Alan Johnson would make a great Labour deputy leader, I thought my dog would do better (it’s a long story but, bizarrely, 2 -1 to me.)

In fact it’s taken a while for us to find something we agree on, but the fact that I should come and work for him seems to have provided us with the common ground we were looking for, and since then we’ve actually found that we agree on a lot more than we originally thought. Namely, that good PR comes from a genuine desire to converse, that David Cameron would be a better PM than Gordon is (publicly, he still denies this but deep down… well maybe I’ll convince him one day,) and perhaps most importantly, that the web’s second coming will irrevocably shift the goal posts for traditional PR.

In all seriousness, I’m delighted to have joined Wolfstar, they’re a great group of people to be around and the business has genuinely exciting prospects. Right – I’ve got 2000 blog posts read so best get on.  You’ll be hearing more from me soon, so I hope you’ll allow me to get away with this being short.