It’s that time again and we’re here with this week’s social media happenings.
Even more big brother?
Twitter UK will be launching their third-party targeting project in the next month. This will allow UK advertisers and agencies to target users based on their previous web activity and other personal data collected by Twitter.
Representatives from Twitter UK say that the idea isn’t to create more advertising, but to have relevant advertising. In theory, instead of the repetitive ads for dating websites, you will see adverts for products that you would actually consider buying.
Businesses will be able to send in scrambled emails from subscriber lists or browser cookies from their databases, in order to match them up with potential customers.
Of course, Twitter will be under tough scrutiny in the wake of numerous Internet privacy issues related to personal information. However, they’ve assured us that users will be able to opt-out of ‘promoted content’ and that there is a ‘do not track’ option.
If Twitter is successful with this venture, they’ll be able to expect a boost in their ad sales and greater appreciation from users. Currently, Facebook requires several steps to opt-out of ads, whereas Twitter’s will be a one-click option in the account settings. Plus, the EFF signed off on it, so it must be okay.
Trophies and tweet stats
Andy Murray won against Djokavic on and off the court. Twitter reported that Murray racked up an impressive 37,000 tweets per minute during the finals and his victory tweet was retweeted 70,000 times in just over an hour. After the final match, Google reported two million searches for Murray (and 500,000 for his girlfriend Kim Sears).
It was a big year for Wimbledon overall in terms of social media with over 6.6 million tweets about Wimbledon compared to only 2.2 million tweets in 2012.
However, Djokavic wasn’t left empty handed. He was clear champion of Facebook with 3.1 million new ‘likes’ during the championships.
A sprite for Sorella Stoute
This week we found out that even a 14-month-old could hold their own in an eBay auction.
Sorella’s father, Paul, received an email telling him he’d won a 1962 Austin Healy Sprite. He left his phone unlocked and unattended and that’s when Sorella accidently opened the eBay app and bid $225 on the car.
The sellers found out about the mishap and offered to back out of the deal. However, Paul is keeping the car and fixing it up for when Sorella is ready to hit the road.
For the time being, Paul and his wife have added facial recognition technology to their phones and changed their passwords (just in case Sorella’s purchase wasn’t an accident).