Once again, ladies and gents, it’s the Friday social media round-up. We’ll keep the intros short this week, and cut straight to the chase (although spoiler alert: some Ryan Gosling action below!). Here’s what’s caught our eye this week:
You know those video ads that always stand in the way of you and the pleasure of viewing your favourite Super Cats video? Well now they’re coming to Facebook! Except this time you won’t have the option to skip the ad after 5 seconds. Facebook will be dropping video ads into users’ newsfeeds that will start automatically and last up to 15 seconds, but without sound. Activating the audio will automatically restart the video.
This could mean one of two things…some really great content marketing opportunities or another flood of #FacebookHateRant tweets. My expectation is the former, assuming there’s LOL Catz involved in these ads. Ad execs, you’ve been told.
Tech City…it’s where all the cool kids are going (re: our new London office). A recent survey from SiliconMilkRoundabout found that tech start-ups in England are hiring for 3,229 positions, a 22% increase since 2012. And jobseekers are taking notice. 67% of survey respondents said they could be “easily persuaded” to join a startup company and 25% said they were “only considering a startup” for their next job, even if that meant taking a lower salary from a traditional corporate job.
About time, Bill. He is currently following only eight accounts, of which only two are humans…his daughter, Chelsea, and Stephen Colbert. Not sure what this says, but there’s a line in there somewhere.
According to a recent study conducted by Windows Phone, app purchases made by kids without parents’ consent have added more than £30m to UK smartphone and tablet bills. So keep them away. Because children should be stealing parents’ money to buy penny sweets and silly string, not Angry Birds.
How did you hear about Sir Alex Ferguson’s retirement? I saw it on BBC news. That was also the day I found out who Alex Ferguson was. Blame it on me being American. Suffice to say that social media has been awash at the news that Sir Alex will be stepping down from nearly thirty years at the helm of arguably the world’s most successful sports teams (which he kinda made that successful!). Sounds like he needs a well-earned break.