Facebook has always wanted to make sure that its user like its pages.
Now, according to Lost Press Marketing, when someone shares a Facebook link, and say that link comes from The Guardian, Facebook will ask that user if they want to like The Guardian’s page or “Want to see more from The Guardian?”
It’s quite possible that this relevant recommendation tool will mean that brands no longer need Like Gates to nudge users into liking its page. They will just need engaging and shareable content.
No doubt, this is a noteworthy change to Facebook. It achieves its goal of getting users to like more pages and it also builds greater connections and results for graph search and ads.