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Unless you have been hiding under a rock for the last month your inbox and newsfeed will probably have been spammed by articles regarding the new social networking craze Pinterest. We have previously discussed how Pinterest can be used in business, here are some more interesting facts you may not know about the network.

Pinterest is making history according to comScore (featured in Wall Blog) in becoming the fastest standalone site to cross the ten million users mark. The network is visual and creative as well as female dominated – according to comScore 87 percent of Pinterest users are women. Statista suggests that users are spending an average of 89 minutes per month pinning products, recipes and ideas to their online boards – Pinterest has become the second most engaging social networking site after Facebook and on par with Tumblr.

It’s with no surprise that companies and brands have jumped aboard the Pinterest band wagon promoting their latest products and ideas and why wouldn’t they be? When Pinterest diverts the same amount of referral traffic as YouTube, Google+ and LinkedIn combined – on par with twitter at 3.6%. PR Daily shows the sites tremendous growth as back in July 2011 the site accounted for just 0.17 percent of referral traffic

According to Lemon.ly Pinterest has only 16 employees and has raised over 37.5 million in funding since October 2011.

So why is Pinterest becoming so popular? Maybe it’s the visual experience users are finding attractive or the fact that the social network is acting like an online scrapbook. Users can now also turn their favourite products into posters and books with the help of Printerest, linking this new innovative take on a scrapbook with the traditional method. The website is also a highly shareable forum allowing brands to quickly and effectively promote products and establish brand personality.

If this article’s caught your interest why not check out the links below for some clever tips:

- Wolfstar
- Mashable
- Ad Age Digital
- Social Media Examiner

 Image via @comScore