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Delivering potential students by creating conversation

A one month campaign to create conversation around menswear by London College of Fashion elevated visits by potential students to the college’s menswear courses online above even that of womenswear.


At a glance

  • Over 5 million content views on Facebook, 3 million on Twitter
  • A 55% increase in Facebook Likes (up from 7,218 to 11,152 in five weeks)
  • 29 news articles (including Telegraph, Daily Mail, Radio 1, Vogue, Harper’s Bazaar, Drapers)
  • 11,148 views of the LCF Men films on YouTube
  • Took LCF Men website from a zero base to 5,325 visits
  • Increase visits to MD FDT Menswear course page by 898% (compared to Jan ’12)

Narrative

London College of Fashion wanted to create conversation around menswear and drive student recruitment to its menswear courses. A series of films were developed, featuring stylish celebrities and icons, in order to appeal to potential students interested in menswear. The series was entitled LCF Men.

The campaign delivered new visits to the LCF Men website, increased traffic to menswear course pages and created national media coverage and social media engagement around the LCF Men films.

Engaging media

Wolfstar outreached the key films to influential fashion media, managed London College of Fashion’s social media channels (Facebook, Twitter, YouTube, Instagram) and created a catalogue of highly engaging and interactive social media activations.

It was a campaign that captured the imagination of potential students and delivered stunning results.


“The project really worked – Wolfstar delivered across the entire brief and working with them was seamless”
David Revagliatte, Communications Manager


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