PktMny: how to rank on page one of Google
Wolfstar’s digital PR work for PktMny reaped serious SEO benefits
At a glance
- Moved PktMny up from Google page three to page one
- Ten-fold increase in traffic – more in a month than at any time since the Nov ‘12 launch
- Dwell time for page… an amazing eight minutes!
- More than 145 pieces of coverage including: BBC Radio 4, Daily Mail, Guardian and Sky News
Wolfstar commenced a full-scale content generation campaign for PktMny*, creating engaging content for PktMny’s blog and social media channels. This first phase activity increased traffic to the PkyMny site ten-fold.
Rich digital content
Wolfstar developed a media kit including a news release, search engine optimised for ‘pocket money’, infographic outlining findings of the research (ideal for online sharing with news outlets) and a case study to bring a human angle to the story.
*PkyMny rebranded to Just go Henry in late 2013
"The work Wolfstar has done bringing Nunwood into the new digital world has been nothing short of Herculean"
Content featured in The Guardian, Gizmodo, Huffington Post, British Science Association – all with links back to Interflora website
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