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United Nations: Global CSR Report

The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives.


Narrative

The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives. The initiative sought to understand which of the world’s largest companies were committing to a transparent dialogue around their business practices in order to support the United Nations Office for Partnerships in the furtherance of the Millennium Development goals.

Launch

Wolfstar launched the report at Communicate Magazine’s Social Media in a Corporate Context conference. The keynote and findings were supported by a forum discussion involving Wolfstar director Tim Sinclair, Will Kennedy (Senior Programme Officer, United Nations Office for Partnerships), Merran Wrigley (Cisco and ex-Sony), Tim Johns (Fishburn Hedges).

Brand Republic, Wall UK and The Drum all published news articles on the release of the report.



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    "The work Wolfstar has done bringing Nunwood into the new digital world has been nothing short of Herculean"
    Interflora: world’s first flower fireworks display
    Content featured in The Guardian, Gizmodo, Huffington Post, British Science Association – all with links back to Interflora website
    Using digital public affairs tactics to raise UK awareness of infant mortality
    Wolfstar managed a public affairs campaign for WorldVision which ran 100% online.
    United Nations: Global CSR Report
    The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives.
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    Wolfstar launched the Sony Xperia PLAY, using the world's first dynamic media newsroom and picking up our industry's most important global award, an EMEA Sabre, in the process.
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    A one month campaign to create conversation around menswear by London College of Fashion elevated visits by potential students to the college's menswear courses online above even that of womenswear.
    Using fashion students to create great Sony SmartWatch content
    London College of Fashion students were briefed to create a wearable fashion item for Sony SmartWatch and blog their experiences with the product.
    Monitoring social media chatter in China for the University of Leeds
    Special project to analyse positive mentions of the University by athletes and potential students during the London Olympics 2012.
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    The UK’s first social media newsroom for a financial services company increased traffic to first direct's online press office from just five visits to 2,400 per week.
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    Dinosaur experts and bloggers from across the world were recruited to take part in Discovery's first ever Facebook web chat.
    BBC Chuggington: UK's first mummy blogger meet-up
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    PizzaExpress & PayPal iPhone App launch
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