The social media world was buzzing yesterday at news that Facebook will soon launch video ads which will appear in user’s news feeds. The ads will last up to 15 seconds and each user will only be hit by one brand’s ads per day.
As you’d expect with the general negative chatter on social surrounding any changes the platform makes, the news went down like a lead balloon with regular Facebook users (with many threatening to boycott the site!) but the move was generally welcomed by marketers.
The news comes against the backdrop of recent reports that Facebook is haemorrhaging active users in its major western markets.
Those stats have now been debunked by analytics firm Quintly which claims those reports were based on Facebook ad data and not on official figures. Quintly cautions that the ad data is based on estimates that could be up to 46m users adrift in terms of monthly active users. In fact, Facebook may have lost as little as 1% of MAUs in Germany and the UK.
So, stories of Facebook’s death are greatly exaggerated and with yesterday’s news that the social network will become an even more powerful channel for marketers, its no.1 revenue stream, then Facebook looks set to still be the front runner in social for quite some time.