Crisis communications management
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In today’s fast-paced news environment your reputation is on the line 24 hours a day, 365 days a year. One customer complaining on their personal blog can quickly escalate into a full blown online communications storm with negative conversations multiplying by the hour. Journalists scouring blogs for stories mean that it can leap from social media to mainstream media in an instant.
Wolfstar can help you weather the storm both online and off. Our crisis and issues management team has extensive expertise and experience in managing crisis communications in a host of different industries and sectors.
The Wolfstar team has managed crisis and issues communications on everything from government inquiries and court cases, to factory closures and redundancies, as well as managing national media on high-profile national political campaigns.
Wolfstar managing director Stuart Bruce is a regular expert speaker at national conferences talking about online crisis communications.
Wolfstar’s crisis communications management services including:
24 hour press office – Wolfstar can create and staff a 24 hour press office to manage inbound media enquiries and provide a proactive media outreach service.
Crisis communications strategy and planning – the old adage that perfect planning prevents poor performance is certainly true when it comes to crisis communications and issues management. We can help you to put an effective crisis communications plan in place.
Crisis communication simulation training – but planning is only half the story as it’s impossible to predict every scenario. Even more important is to simulate and rehearse different crisis communications scenarios so that everyone in the team has experience of working together to solve similar problems that will provide transferable learnings.
Media training – preparing senior executives and other staff for media interviews and news conferences for both broadcast and print media journalists.
Media monitoring – we monitor print and broadcast media with specific services tailored to regional, national and international clients. We also analyse and evaluate media coverage, providing real-time tactical advice on responding to negative and positive coverage.
Online and buzz monitoring – not only do we monitor online news websites, but also all social media and websites including blogs, wikis and social networks such as Facebook and MySpace. We can track conversations and buzz about your brand and help you to predict how conversations will develop, advising you on if and when you should respond.
