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Social media awareness days calendar
10 Jul 2017 /
By Caroline Ing /
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From National Monkey Day to Work Naked Day, it appears there are 24 hours set aside each year to commemorate just about everything. Pick any single day of the year at random and, chances are, you won’t struggle to find an occasion or a trending hashtag to piggyback onto. It’s easy to see why some consider […]


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Wolfstar – Monthly Round Up – June
30 Jun 2017 /
By Alex Halls /
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June is just about over and we’re half way through the year already, as we move into summer and hope for a few days of decent weather, we’re here again to round up some of the biggest social media and PR stories of the month. This week we commend the good old British sense of […]


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Brands Responding Brilliantly
26 Jun 2017 /
By Fran Wyatt /
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‘Thank you for your enquiry. Please direct message us with more information so we can assist you.’   Recognise the above? Polite, helpful and taking the conversation offline. An effective response to a customer query, but is it going to get your brand noticed for its creativity? Most likely not. So, what happens when a […]


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Wolfstar – Monthly Round Up – May
31 May 2017 /
By Alex Halls /
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May 2017 will stay long in the memory for many reasons and social media, again, had its part to play. In a month where emotions ran high, the world, once again, saw the phenomenal capability modern technology has of bringing people together. In this month’s round-up, we look back at the power of instant communication […]


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The art of the teaser trailer
26 May 2017 /
By Alex Halls /
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Hello… it’s us, we were wondering if you’d like to read our blog? The teaser campaign has been around forever, often used by film studios to offer a tantalising taste of the action-packed, spine-tingling entertainment in store when the finished article is ready. However, as teasers move further and further beyond the bright lights of Hollywood and into other […]


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Wolfstar – Monthly Round Up – April
28 Apr 2017 /
By Rachel Moore /
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As May approaches and we leave April (and hopefully April showers) behind, here’s a look at some of the biggest talking points of the past month. Pepsi In early April, Pepsi released an advert that proved so controversial the company felt it necessary to pull the advert and apologise for its content. The ad, which […]


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Mistakes, Misfortune and Moment Marketing
27 Apr 2017 /
By Rachel Moore /
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I think we’re all familiar with that fear of messing up and the potential mockery from friends and family that follows. Now imagine this happening on national television. Imagine your mistake being used as a way of reaching thousands of people around the world to sell a product or raise awareness of a brand. That’s […]


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Wolfstar on the World of Fashion Brand PR
18 Apr 2017 /
By Fran Wyatt /
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  In the words of Coco Chanel, “every day is a fashion show and the world is a runway”. Whether your brand is a fashion power house or a small boutique, PR can have a great effect on your metaphorical runway to success. PR, much like a good fashion designer, is vital in the progress […]


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Wolfstar – Monthly Round Up – March
31 Mar 2017 /
By Alex Halls /
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Spring has sprung and April is on the horizon. There has been plenty to get our teeth into in March. Here’s some of the big talking points amongst the pack in the last few weeks. Google Ads Google found themselves in hot water in March, leading to a huge loss in revenue as they inadvertently […]


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Fake News – A factual blog post
24 Mar 2017 /
By Alex Halls /
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Fake news is fast becoming Donald Trump’s most used phrase but what is fake news, why is it a thing and is it relevant to PR? First of all, it’s important to know the difference between satire and fake news. Satirical news outlets like The Onion and Private-Eye are intentionally ludicrous and absurd in their portrayal of […]


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