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Our blog is the longest established PR agency blog in the UK, we have been blogging here since 2007.



The art of the teaser trailer
26 May 2017 /
By Alex Halls /
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Hello… it’s us, we were wondering if you’d like to read our blog? The teaser campaign has been around forever, often used by film studios to offer a tantalising taste of the action-packed, spine-tingling entertainment in store when the finished article is ready. However, as teasers move further and further beyond the bright lights of Hollywood and into other […]


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Wolfstar – Monthly Round Up – April
28 Apr 2017 /
By Rachel Moore /
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As May approaches and we leave April (and hopefully April showers) behind, here’s a look at some of the biggest talking points of the past month. Pepsi In early April, Pepsi released an advert that proved so controversial the company felt it necessary to pull the advert and apologise for its content. The ad, which […]


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Mistakes, Misfortune and Moment Marketing
27 Apr 2017 /
By Rachel Moore /
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I think we’re all familiar with that fear of messing up and the potential mockery from friends and family that follows. Now imagine this happening on national television. Imagine your mistake being used as a way of reaching thousands of people around the world to sell a product or raise awareness of a brand. That’s […]


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Wolfstar on the World of Fashion Brand PR
18 Apr 2017 /
By Fran Wyatt /
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  In the words of Coco Chanel, “every day is a fashion show and the world is a runway”. Whether your brand is a fashion power house or a small boutique, PR can have a great effect on your metaphorical runway to success. PR, much like a good fashion designer, is vital in the progress […]


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Wolfstar – Monthly Round Up – March
31 Mar 2017 /
By Alex Halls /
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Spring has sprung and April is on the horizon. There has been plenty to get our teeth into in March. Here’s some of the big talking points amongst the pack in the last few weeks. Google Ads Google found themselves in hot water in March, leading to a huge loss in revenue as they inadvertently […]


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Fake News – A factual blog post
24 Mar 2017 /
By Alex Halls /
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Fake news is fast becoming Donald Trump’s most used phrase but what is fake news, why is it a thing and is it relevant to PR? First of all, it’s important to know the difference between satire and fake news. Satirical news outlets like The Onion and Private-Eye are intentionally ludicrous and absurd in their portrayal of […]


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Charity PR: Case studies that show the value of PR to charities       
17 Mar 2017 /
By Chris Grayson /
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A PR campaign, when executed right, can live long in the memory. In the competitive, brand-driven, ‘look here, not there’ marketing landscape, it’s refreshing and often heart-warming when a charity PR campaign excels. In this post we revisit two memorable case studies from around the globe and look at one of our own, examining why […]


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Wolfstar – Monthly Round Up – February
28 Feb 2017 /
By Alex Halls /
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Another month, another monthly round-up! It feels like we’ll be doing our round-up of the year in no time at the rate we’re flying through 2017 but, for now, here’s our take on what happened during February. Dark Valentines – London Dungeon We’ve mentioned in the past about how things can go horribly wrong on […]


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Three of the best
14 Feb 2017 /
By Alex Halls /
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Coming up with a genius idea and executing it to perfection is one of the most satisfying parts of this job. However, it takes many cogs turning in the right direction to make a PR campaign a success; The Idea – Without a good idea you don’t have a good campaign. We live in a […]


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Emojis in PR
07 Feb 2017 /
By Fran Wyatt /
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Long gone are the days of the written word. Whether you love or loathe them, emojis have been a part of our daily communication for many years and are here for the long haul. We can already hear you asking “where did emojis even come from?”, so let’s start from the very beginning. The first […]


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