New Client: Monster Pet Supplies


The UK’s leading online pet supplies store, Monster Pet Supplies¢€ž¢, is paving the way to a pet-friendly Christmas, with the launch of its dog-safe wrapping paper, Ruff Wrap.

Known for ‘keeping pets happy from head to tail’, the Leeds based retailer is the first major retailer to market safe wrapping paper for dogs in the UK.

Made from soy based ink and rip and stick technology with self-adhesive tape, Ruff Wrap avoids the use of toxic chemicals such as chlorine and bleach, used to treat traditional wrapping paper, and eliminates choking hazards, ensuring that the opening presents on Christmas morning is a safe and fun experience for all dogs, both big and small.

PR and social media agency, Wolfstar, has been appointed by Monster Pet Supplies to deliver the Ruff Wrap PR campaign this Christmas. Within the three-month campaign, Wolfstar has been tasked with reaching new customers, driving visitors to the website and increasing sales of the Christmas product range.

Monster Pet Supplies’ marketing manager Emma Gordon, said: “Wolfstar presented us with an idea to launch this brand-new product and our whole team absolutely loved it, and could see the value in helping us cut-through what is such a competitive time of year in retail.

Jessica Maccio, director at Wolfstar, adds: “We’re planning face-to-face visits with journalists and sending press and blogger packs, as well as generating lots of noise on social media to help this campaign really deliver the best return on investment for Emma and her team. We’ll be using our proprietary influencer marketing tool, Stashmetrics, to identify bloggers across all online platforms, that also suit the fun-nature of the Monster Pet Supplies brand. Response so far has been overwhelmingly positive

Founded in 2010 by Jonny Gould, Monster Pet Supplies¢€ž¢ has quickly become the UK’s leading online pet supplies retailer. Employing 22 pet enthusiasts, the company is renowned for its well-priced, big brand pet food, healthcare and accessories.

Ruff Wrap is ‚£2.99 per 990mm x 660mm sheet, available now in two designs, from the Monster Pet Supplies¢€ž¢ website.

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