Being Part of the Story – Designing for The Royal Mint

Sometimes as a designer you get the opportunity to work on a project that completely blows you away. Something that you can hold up as a career highlight and can look back on in years to come and proudly say “I was part of that.”

When Wolfstar was approached by The Royal Mint to deliver creative design, illustration and content‚ for the prestigious launch of 26 new 10p coin designs into circulation, it was immediately obvious to the whole team that we had been invited to work on something very special and we were delighted to be part of such a prestigious campaign.

It was a heady six months of preparation, working closely with The Royal Mint’s driven marketing team to prepare for the extensive national coin launch on March 1st, 2018.

The brief, a bold new direction for The Royal Mint, began with a stand-out identity for the wider, established Great British Coin Hunt initiative. This was then to tie neatly into a lock-up for the specific Quintessentially British A to Z coin release.

By carefully developing the logo, lock-up and style guidelines we ensured the brand identity conveyed the Great British nature of the campaign and‚ reflected The Royal Mint brand‚ while being versatile enough to work with the Quintessentially British A to Z launch and all future Great British Coin Hunt campaigns.

Once the style was achieved the Wolfstar team created illustrative, design and content assets that were applied to a wide variety of marketing and comms material, from the official collector’s folder to an exclusive microsite, animated video, bus advertising, packaging, social media graphics and stand-out point-of-sale items for The Royal Mint and Post Office.

Icons, illustration, contemporary colours and an imaginative use of coin imagery all came together to tell the Quintessentially British A to Z story € a story packed with iconic landmarks, literary heroes, myths and legends.

“…it was immediately obvious to the whole team that we had been invited to work on something very special and we were delighted to be part of such a prestigious campaign.”

As an agency we pride ourselves on becoming lovingly immersed in a brand and, for this project, that was particularly easy to do. The heritage of The Royal Mint brand and the exciting nature of the campaign meant that from our first introduction we became immediately engrossed and felt like part of The Royal Mint team.

We were delighted that it was the design included in our pitch presentation that initially caught The Royal Mint’s eye and that they subsequently invited us to develop those designs as part of their vision for the campaign.

We’ve always had a firm belief that great design, especially at pitch stage, should never be underestimated. Without the time, effort and proficiency we poured into the original pitch we wouldn’t have been presented with the opportunity to be such a big part of such an exceptional story.

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