Wolfstar – Monthly Round Up – July

July has been a very busy month in the world of social media and PR and, while we all figure out what to do with our lives now Love Island is over, here’s some stories that you may have missed in, what feels like, a bumper edition of our monthly round-up.


In what was probably the biggest social media story of July and a complete PR masterstroke by Southern Rail, a fresh faced, 15-year-old, work experience boy named Eddie took over their Twitter feed.

If you haven’t seen it, here’s the tweet that started it all:

As you can imagine, there were quite a few people, who fancy themselves as a bit of a comedian, eager to bombard unassuming Eddie with queries. This made for some hilarious questions and some equally hilarious responses from Eddie. Here’s some of our favourites:

This aged old would you rather:

This head scratcher:

This difficult decision:

Not only did Eddie gain some valuable experience and an impressive paragraph for his CV, he ended up being interviewed by Kay Burley on Sky News, Scott Mills and Chris Stark on Radio 1 and even appeared on Channel 4’s The Last Leg. Good work Eddie!

Fake it ’til you make it

Bloggers, vloggers and social media influencers are at the forefront of digital marketing at the moment. Those working extremely hard to build an engaged following and grow their vast audiences have brands, businesses and PR companies clambering to collaborate with them.

However, there have been a few mumblings recently of people cheating their way to the top, buying followers, paying for likes and embellishing the finer details.

One prominent travel blogger has apparently taken it one step further after being accused of faking her Instagram photos. Amelia Liana, who has over 460,000 followers on Instagram aroused suspicion when she posted a photo of a world famous ice-cream cone from Taiyaki in New York, with a back drop of a street a twenty-minute drive away.

More people began to question the validity of the posts when she appeared at the Taj Mahal without a single tourist around in what looks more like a painting than real life.

We’re not one to point fingers, so we’ll let you make your own mind up. But it’s safe to say she’s ruffled a few feathers within the blogging community and of those working their socks off to produce genuine content.

Worst update ever!

Did a social media giant ever release an update without it causing outrage and being labelled the “worst update ever?

The Instagram colour change, the Facebook news feed update and the endless algorithms all spring to mind.

Well, Skype are the latest ones to be lumbered with the not so prestigious title – the worst update in history.

If you haven’t seen it, they have basically done what everyone else has and tried to do – copy Snapchat. Introducing stickers, animations and even disappearing photos called “highlights. This has led to an outcry of disapproval and a sharp decline in its app store rating from 4 ‚½ stars to 1 ‚½. Ouch!

Things you might have also missed:

*Warning GOT Spoilers ahead*

After announcing he would be taking a rest from Twitter, following some unfavourable comments about his headline slot at Glastonbury, Ed Sheeran went one step further in July and informed the world he would be giving up the platform all together. This came after one too many negative comments about him appearing in the first episode of the seventh series of Game of Thrones – which seemed to be the final straw.

Finally, remember when Facebook made you download Messenger to chat with your friends?

Well, they have now decided to force adverts on you as well. The social media giant has announced this month that it was testing advertising on its Messenger app as it looks to make even more money.

Facebook has said adverts will begin to appear in the homepage of the app and that users clicking them will either be taken to the advertiser’s website or to a chat window where they can interact with the brand.

It’s been tough to keep up in July, check back next month to see if we’ve recovered enough to bring you a round-up of what happens in August!

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