Pack Profile – Claire

Tell us a little bit about yourself?

Born and bred in Derbyshire, I moved to Leeds in 2014 from across the Pennines. I live with my husband, Nik and ginger tabby Arlo. I started working in PR at the tender age of 22, and a decade later, now 32, I’m a Director at Wolfstar. As a former journalist, I’ve a keen eye for a good story.

I love a good crime drama and anything relating to the Tudors. I love music, food and anything chocolatey as well as getting out in to the Yorkshire countryside and tackling the odd 10k run now and again.

What is your role at Wolfstar and what does a typical day look like?

My role as Director is very hands on. I’m still very much involved in directing accounts and developing strategy and I’m always willing to roll my sleeves up and get stuck in. Getting involved in the day to day account work is the best part of my job.

I work very closely with our wonderful Wolfstar team and make it my job to immerse myself in all my accounts.

I also support the Wolfstar managing director, Marie and Chairman, Tim on new business and building relationships

What has been your best moment in PR & Social Media?

There’s been so many, but I’d have to say working with the Royal Palace when Scotty’s Little Soldiers was chosen as one of the charities to benefit from Prince Harry and Meghan Markle’s wedding. Seeing my client and founder of Scotty’s Little Soldiers, Nikki Scott on three pages of HELLO magazine has to be a key PR moment for me. And it’s not every day you have direct contact with Prince Harry’s private secretary.

Who would be your Dream Client?

The dream is a client that sees us as an extension of their team and values what we do:and if I could pick one, I’d say an outdoor brand such as North Face.

What’s an Interesting Fact or Special Talent about yourself?

I was quite an active teenager and between the ages of 7 and 15 I managed to break many of the bones in the right-hand side of my body – my leg, foot and arm to be precise.

What would you be doing if you didn’t do PR?

I’d be a detective, though I’m not sure how good I’d be.

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