Wolfstar – Monthly Roundup – April

So, the sun popped out for a weekend over Easter and it was glorious – more of that in May please!

It’s been a busy old month in the PR and social media world, but when isn’t it? Here’s a quick recap of some of the biggest stories from the previous month.


Lush being anti-social

Stating that it was “tired of fighting with algorithms (aren’t we all), the British cosmetics brand, Lush has decided it is done with social media.

The brand has amassed an army of loyal followers across a range of different social channels; LushUK has 202,000 Twitter followers and 569,000 on Instagram as well as more than 423,000 likes on Facebook.

However, all those followers weren’t enough to convince the brand to keep going, and it announced in April that it will close the main accounts on Facebook, Twitter and Instagram as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla.

Apparently, April is the month when brands decide to close down their social media channels – do you remember when Wetherspoons did the same last year?

Any guesses on who might be 2020’s April leaver?

Facebook to make major changes

Yep, you heard it here first, Facebook is dropping the iconic blue banner from the top of its page.

But that’s not it, the social media behemoth has announced a raft of changes which include; end-to-end encryption on its messenger app, changes to its dating function and a move to make groups a lot more central to the whole experience.

However, maybe the biggest news to come out of Facebook’s annual conference is the news that it might be dropping the like count from Instagram posts. In a move to tackle bullying and what has been described as a constant effort for popularity. Will this stop people ‘doing it for the ‘gram’?

Find out all about the different changes here.

Carlsberg “Probably not the best beer in the world

Danish beer brand, Carlsberg, has previously had one of the most recognisable slogans around; “Probably the best beer in the world so why change it?

Well, they’ve been bold and brave and let’s be honest they’ve tasted their beer, and decide well:it’s probably not.

What followed was its #newbrew campaign, which wrote an honest admission and a promise to deliver a better beer, one to be proud of. We think it’s genius, and you know why, because everyone we’ve spoken to, is keen to see what all the fuss is about.

As part of the campaign, they also shared some of the mean things people have said about the beer, which clearly hit home and prompted the change.

Here’s the first, the rest are on its Twitter feed.

Well done Carlsberg, we applaud your bravery.

Some other social media-y stuff:

As well as the big changes, Facebook also announced it was looking in to how AI can help with profiles of people no longer with us and Heinz has launched its ‘150 years of clean plates’ campaign.

Finally, April always brings out the jokers in the PR world, some hit the mark and some really don’t, but here’s a taster of some of the April Fool’s stunts that got a ripple of applause from those in the industry in 2019.

If the sunshine does return in May, we’ll forgive you for not keeping up to date with everything that’s going on within the world of PR and social media, so check back here at the end of the month and we’ll bring you right up to speed.

And follow us on social media for more news and updates from the whole team.

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