A Pet Food Project

Not every company has a Starbucks-sized budget to spend lavishly on PR, design or social media marketing, yet smaller, independent businesses need to raise their profile too.

We began working with the dog treat brand, Nibble & Nosh, early in 2021 to create original blog and social media content, taking a ‘quality not quantity’ approach to maximise a tight budget.

As the partnership flourished, Julie, the founder of Nibble and Nosh, began to tap into the potential of using Wolfstar’s graphic design studio to support the pet product PR and social media activity, creating a new direction as part of the business’s goal to increase brand awareness and engagement. Our remit evolved to include branded social media content, graphics, illustration, database newsletter design and content, seasonal campaigns and social media competitions, and a new look for the packaging of Nibble and Nosh’s range of dog treats and subscription boxes.

“I absolutely love your creativity and your take on our brand is just fabulous.” Julie, Founder, Nibble and Nosh

Graphic design became a fundamental part of the Nibble and Nosh marketing campaign. Promoting its pet products by visually communicating key messages in a single style meant all elements were aligned to appeal to an increasingly engaged audience.

Not only did the Wolfstar team thoroughly enjoy being involved with the small (but perfectly formed) pet food brand for almost three years, the success of activity helped to improve the saleability of the business and readied it in preparation for its acquisition in 2023.