Unless you are lucky enough to be one of the few sponsors of the World Cup in Russia this year, you’ll need to be especially careful about mentioning the tournament on your brand social media channels or through wider marketing and PR activity.
The weeks of Football provide a wealth of social media marketing and PR opportunities, for any business. Whatever your business, whether you want to drive footfall to your bar showing the games, or you are a personal banking facilitator, there are ways to engage your customers and reach new ones without an expensive slap on the wrist from FIFA.
Here’s some inspiration on how to stay on-side with your marketing around the World Cup.
Remember to have fun with it, it’s a fantastic chance to add value to your customers at a time that only happens once every four years. Create experiences for them that will leave your brand in their mind, long after England are on the early plane home…
If you’d like to get in touch regarding your World Cup marketing, pop us an email: firstname.lastname@example.org