Generating Awareness of Robotic Lawnmowing in the UK
Brief
- To increase awareness in the UK of Husqvarna’s market-leading robotic lawn mower
- Optimise innovative tactics in media relations and social media
Strategy
To generate awareness of Husqvarna’s robotic product, the Automower, through targeted media relations and social media activity.


Results
- 70+ pieces of coverage including Esquire, Good Housekeeping, Ideal Home and The Independent
- TV coverage on BBC Countryfile and ITV Weekend
- Radio coverage on BBC Lancashire
- Excellent reviews from external testers such as Trusted Reviews, Mirror Online and Mail Online
- Generated an increase in organic web traffic through PR and social media activity
- Year-on-year increases for Husqvarna Automower®






Tactics
- Product testing from influential writers to secure a wealth of coverage on Husqvarna’s flagship products supported with wider PR stories
- An innovative social media strategy
To find out more about our work with Husqvarna email us hello@wolfstarconsultancy.com or call 01132737816