Generating Awareness of Robotic Lawnmowing in the UK


  • To increase awareness in the UK of Husqvarna’s market-leading robotic lawn mower
  • Optimise innovative tactics in media relations and social media


To generate awareness of Husqvarna’s robotic product, the Automower, through targeted media relations and social media activity.


  • 70+ pieces of coverage including Esquire, Good Housekeeping, Ideal Home and The Independent
  • TV coverage on BBC Countryfile and ITV Weekend
  • Radio coverage on BBC Lancashire
  • Excellent reviews from external testers such as Trusted Reviews, Mirror Online and Mail Online
  • Generated an increase in organic web traffic through PR and social media activity
  • Year-on-year increases for Husqvarna Automower®


  • Product testing from influential writers to secure a wealth of coverage on Husqvarna’s flagship products supported with wider PR stories
  • An innovative social media strategy

To find out more about our work with Husqvarna email us or call 01132737816