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Discovery Dino Gangs: global web chat to promote breakthrough documentary

Dinosaur experts and bloggers from across the world were recruited to take part in Discovery’s first ever Facebook web chat.


At a glance


  • Discovery’s first web chat via Facebook
  • Dinosaur experts from across the globe took part in the debate
  • Special science feature in The Guardian

Video

Narrative

The Dino Gangs campaign focused on driving potential Discovery UK viewers to a live web-chat on Discovery UK’s Facebook page.

Dinosaur experts and bloggers from across the world were recruited to take part in the chat to lend their knowledge to the debate and drive additional traffic to the chat from their blogs and twitter feeds.

Coverage appeared on The Guardian’s Science Blog, BeyondBONES and Love in the Time of Chasmosaurs.



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