The UK’s first social media newsroom for a financial services company increased traffic to first direct’s online press office from just five visits to 2,400 per week.
Wolfstar created the UK’s first financial social media newsroom for first direct.
first direct needed a resource for journalists and others to find the latest information and updates on first direct. Wolfstar built a social media newsroom, acting as an all-in-one resource where users could find RSS feeds, photos, videos, news releases, and news articles about first direct.
As the UK’s first social media newsroom for a financial services company, the site featured high praise for its innovation and accessibility, and was identified as an exemplar of industry best practice.