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Husqvarna: World Pole Climbing Championships 2014

Using Integrated Social Engagement, Wolfstar smashed all KPIs set by Husqvarna UK


At a glance

    • Secured two Olympians – Iwan Thomas and Harry Aikines-Aryeetey to take on Grant Gallier, the world’s fastest pole climber, in a Track vs. Tree Challenge
    • Shown on national TV channel, BBC One, as part of The One Show
    • The Daily Telegraph ran a photo gallery with backlink
    • Reams of coverage in key forestry and farming media, on and offline
    • Beat target Facebook Likes by double
    • Drove significant visits to the Husqvarna UK website – smashed target!

    • What did we do

      Wolfstar event managed with video production, media liaison, blogger outreach, online community engagement and social media advertising.

      The client

      “Good work!” John Thompson, Sales and Marketing Director, Husqvarna

The idea

How did we do it? Integrative Social Engagement – we created and delivered the event by our unique approach to communications. European bronze medallist sprinter, Harry Aikines-Aryeetey, was persuaded to race 100m against world champion pole climber, Grant Gallier who climbed the 25m pole. Grant won by less than half a second!

Video



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