A one month campaign to create conversation around menswear by London College of Fashion elevated visits by potential students to the college’s menswear courses online above even that of womenswear.
London College of Fashion wanted to create conversation around menswear and drive student recruitment to its menswear courses. A series of films were developed, featuring stylish celebrities and icons, in order to appeal to potential students interested in menswear. The series was entitled LCF Men.
The campaign delivered new visits to the LCF Men website, increased traffic to menswear course pages and created national media coverage and social media engagement around the LCF Men films.
Wolfstar outreached the key films to influential fashion media, managed London College of Fashion’s social media channels (Facebook, Twitter, YouTube, Instagram) and created a catalogue of highly engaging and interactive social media activations.
It was a campaign that captured the imagination of potential students and delivered stunning results.