Our Portfolio

Home / Portfolio / PizzaExpress & PayPal iPhone App launch

PizzaExpress & PayPal iPhone App launch

An award winning campaign which made PizzaExpress a worldwide Twitter trending topic and delivered the no.1 free lifestyle app.

At a glance

  • Became the no. 1 downloaded Lifestyle App in the UK
  • “PizzaExpress” became a worldwide trending Twitter topic
  • Winner of Best Multimedia Press Release at Digital Impact Awards
  • Over 50 articles published, including Daily Mail, Sunday Times, New York Times, MSN and BBC News.


Wolfstar created a social media news release (SMNR), which featured news copy, an original video describing how the app works, images, and app screenshots. Access to the SMNR was given to key contacts across national, tech, food and marketing media. The release was picked up across major news, and generated more than 50 news articles, published in major papers including The Guardian, The Telegraph, Sunday Times, New York Times and BBC News.


“I have just come back from an EU internal PayPal conference and all the countries are buzzing about our execution of the launch and everyone wants a ‘Hermoine video’! Thank you all for the hard work and the precedent we have all set for great social media. I did mention Wolfstar as much as I could!”
Jon Bishop, Head of Social Media, PayPal UK

  • Nunwood: Website relaunch and SEO expertise
    "The work Wolfstar has done bringing Nunwood into the new digital world has been nothing short of Herculean"
    Interflora: world’s first flower fireworks display
    Content featured in The Guardian, Gizmodo, Huffington Post, British Science Association – all with links back to Interflora website
    Using digital public affairs tactics to raise UK awareness of infant mortality
    Wolfstar managed a public affairs campaign for WorldVision which ran 100% online.
    United Nations: Global CSR Report
    The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives.
  • Sabre award winning Best Technology campaign
    Wolfstar launched the Sony Xperia PLAY, using the world's first dynamic media newsroom and picking up our industry's most important global award, an EMEA Sabre, in the process.
    Delivering potential students by creating conversation
    A one month campaign to create conversation around menswear by London College of Fashion elevated visits by potential students to the college's menswear courses online above even that of womenswear.
    Using fashion students to create great Sony SmartWatch content
    London College of Fashion students were briefed to create a wearable fashion item for Sony SmartWatch and blog their experiences with the product.
    Monitoring social media chatter in China for the University of Leeds
    Special project to analyse positive mentions of the University by athletes and potential students during the London Olympics 2012.
  • first direct: the UK’s first social bank
    The UK’s first social media newsroom for a financial services company increased traffic to first direct's online press office from just five visits to 2,400 per week.
    Discovery Dino Gangs: global web chat to promote breakthrough documentary
    Dinosaur experts and bloggers from across the world were recruited to take part in Discovery's first ever Facebook web chat.
    BBC Chuggington: UK's first mummy blogger meet-up
    Wolfstar created the UK’s first mummy blogger meet-up to generate interest and encourage viewing of a new children’s TV show Chuggington.
    PizzaExpress & PayPal iPhone App launch
    An award winning campaign which made PizzaExpress a worldwide Twitter trending topic and delivered the no.1 free lifestyle app.