PktMny: how to rank on page one of Google
Wolfstar’s digital PR work for PktMny reaped serious SEO benefits
At a glance
- Moved PktMny up from Google page three to page one
- Ten-fold increase in traffic – more in a month than at any time since the Nov ‘12 launch
- Dwell time for page… an amazing eight minutes!
- More than 145 pieces of coverage including: BBC Radio 4, Daily Mail, Guardian and Sky News
Wolfstar commenced a full-scale content generation campaign for PktMny*, creating engaging content for PktMny’s blog and social media channels. This first phase activity increased traffic to the PkyMny site ten-fold.
Rich digital content
Wolfstar developed a media kit including a news release, search engine optimised for ‘pocket money’, infographic outlining findings of the research (ideal for online sharing with news outlets) and a case study to bring a human angle to the story.
*PkyMny rebranded to Just go Henry in late 2013
"The work Wolfstar has done bringing Nunwood into the new digital world has been nothing short of Herculean"
Over the course of the last six years Wolfstar has worked with Sony to develop the Xperia brand story through PR, social media and content strategy for every product launch from Xperia X1 to current 2013 flagship, Xperia Z.
Using Integrated Social Engagement, Wolfstar smashed all KPIs set by Husqvarna UK
Wolfstar's digital PR work for PktMny reaped serious SEO benefits
Content featured in The Guardian, Gizmodo, Huffington Post, British Science Association – all with links back to Interflora website
Wolfstar managed a public affairs campaign for WorldVision which ran 100% online.
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social media activity and initiatives.
Wolfstar launched the Sony Xperia PLAY, using the world's first dynamic media newsroom and picking up our industry's most important global award, an EMEA Sabre, in the process.
A one month campaign to create conversation around menswear by London College of Fashion elevated visits by potential students to the college's menswear courses online above even that of womenswear.
London College of Fashion students were briefed to create a wearable fashion item for Sony SmartWatch and blog their experiences with the product.
Special project to analyse positive mentions of the University by athletes and potential students during the London Olympics 2012.