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PktMny: how to rank on page one of Google

Wolfstar’s digital PR work for PktMny reaped serious SEO benefits

At a glance

  • Moved PktMny up from Google page three to page one
  • Ten-fold increase in traffic – more in a month than at any time since the Nov ‘12 launch
  • Dwell time for page… an amazing eight minutes!
  • More than 145 pieces of coverage including: BBC Radio 4, Daily Mail, Guardian and Sky News



Wolfstar commenced a full-scale content generation campaign for PktMny*, creating engaging content for PktMny’s blog and social media channels. This first phase activity increased traffic to the PkyMny site ten-fold.

Rich digital content

Wolfstar developed a media kit including a news release, search engine optimised for ‘pocket money’, infographic outlining findings of the research (ideal for online sharing with news outlets) and a case study to bring a human angle to the story.

*PkyMny rebranded to Just go Henry in late 2013

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