Monster Pet Supplies is an ecommerce retailer based in Leeds, providing everything pet owners need from food to beds, and treats to accessories.
To cut through a competitive time of year in retail, Wolfstar were tasked with raising awareness of Monster Pet Supplies through an SEO-led PR campaign. We recognised that many people buy and wrap presents for their dogs, but they also had no idea there are harmful chemicals used in the process of treating traditional wrapping paper. The team sourced and branded the UK’s first dog-friendly Christmas wrapping paper, made from soy-based inks and self-sealing, causing no choking risk from tape and ribbon.
Wolfstar filmed video footage of the paper being ripped by a team member’s family dog, and shot imagery to use on the website and in the press. The product page was created and social media launch posts drafted. Personalised presents including samples of Ruff Wrap were sent to online influencers and key media, and a morning of face to face meetings with journalists took place to get the product seen. Through this outreach we secured valuable backlinks and drove new visitors to the Monster Pet Supplies website.