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Industry insights and opinions for marketing and PR professionals



A Week in the Life of a PR Intern
09 Aug 2018 /
By Alex Halls /
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Tell us a little bit about yourself and why you decided to do this Internship… My name’s Nick and I’ve recently finished my first year of A-levels. The reason I wanted this internship was to gain an understanding of the world of PR; what it involves, how to do the job as well as the […]


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Five things you should know about digital marketing.
03 Aug 2018 /
By Jonathan Clarkson /
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Evergreen content needs funding too Visual media (photos, videos and infographics) on digital media are always the best performing. It engages customers and builds your audience. Whenever you post visual media your reach increases, your engagement increases and often you’ll see a little jump in following. The downside? It’s expensive to produce. Budgets are tight […]


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Wolfstar – Monthly Round Up – July
31 Jul 2018 /
By Sophie Wylie /
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July has been a hectic month in the headlines, particularly for sport. With the shattered hopes and dreams at the World Cup and the devastating realisation that football is in fact, not coming home; Djokovic reigning supreme for 4th time at Wimbledon against Kevin Anderson, paired with the hot weather and record-breaking temperatures – July […]


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Pack Profile – Alex
16 Jul 2018 /
By Alex Halls /
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Tell us a little bit about yourself? I’m 26, born and bred in Leeds and a very proud Yorkshire man. I’ve been cursed with the football team of Newcastle United which has brought me minimal ups and pretty much constant downs since Alan Shearer retired and Mike Ashley bought the club. Although Rafa <3! I […]


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Five Of Our Favourite Fashion Influencers Right Now
05 Jul 2018 /
By Sophie Wylie /
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The blogger world is moving at a fast pace – particularly in the fashion industry. More commonly known now as influencers: social media is their stage. Fashion influencers are vital in today’s marketing environment; consumers want honesty and transparency, they want to relate to these self-made icons. They trust the voice of influencers as they […]


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Wolfstar – Monthly Round Up – June
02 Jul 2018 /
By Alex Halls /
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June was a big month in and out of the Wolfstar office, we celebrated a special birthday by going gin tasting, we visited The Future of Influence Conference in London and the fantastic SearchLeeds at the firstdirect arena. All of this whilst managing to not get too carried away that football, is indeed, coming home! […]


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New Client: Children’s Heart Surgery Fund
26 Jun 2018 /
By Jessica Maccio /
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Leeds PR and social media agency, Wolfstar, has been appointed by Children’s Heart Surgery Fund (CHSF) to develop a new legacy campaign which engages with the charity’s existing and potential donors and persuades them to leave a gift in their will. Following a competitive pitch, CHSF, which supports children and adults born with congenital heart […]


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A Guide to Marketing During The World Cup
19 Jun 2018 /
By Jessica Maccio /
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Unless you are lucky enough to be one of the few sponsors of the World Cup in Russia this year, you’ll need to be especially careful about mentioning the tournament on your brand social media channels or through wider marketing and PR activity. The weeks of Football provide a wealth of social media marketing and […]


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The Green, Green Grass of Gardening PR
06 Jun 2018 /
By Chris Grayson /
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Over a number of years, working with clients in the gardening industry, it’s safe to say we’ve learnt a thing or two about gardening PR. As an agency, we know what it takes to successfully manage accounts dedicated to the greener things in life, generating awareness around key product lines and the benefits at the […]


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Wolfstar – Monthly Round Up – May
01 Jun 2018 /
By Alex Halls /
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The Royal Wedding, FA Cup and Champions League Finals, glorious sunshine, a couple of bank holiday weekends, oh and the dreaded GDPR deadline – it’s safe to say May was a busy one. With that in mind, we’ll let you off if you didn’t keep up to date with all the PR and social media […]


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