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Industry insights and opinions for marketing and PR professionals



A Guide to Marketing During The World Cup
19 Jun 2018 /
By Jessica Maccio /
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Unless you are lucky enough to be one of the few sponsors of the World Cup in Russia this year, you’ll need to be especially careful about mentioning the tournament on your brand social media channels or through wider marketing and PR activity. The weeks of Football provide a wealth of social media marketing and […]


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The Green, Green Grass of Gardening PR
06 Jun 2018 /
By Chris Grayson /
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Over a number of years, working with clients in the gardening industry, it’s safe to say we’ve learnt a thing or two about gardening PR. As an agency, we know what it takes to successfully manage accounts dedicated to the greener things in life, generating awareness around key product lines and the benefits at the […]


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Wolfstar – Monthly Round Up – May
01 Jun 2018 /
By Alex Halls /
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The Royal Wedding, FA Cup and Champions League Finals, glorious sunshine, a couple of bank holiday weekends, oh and the dreaded GDPR deadline – it’s safe to say May was a busy one. With that in mind, we’ll let you off if you didn’t keep up to date with all the PR and social media […]


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Pack Profile – Fran
17 May 2018 /
By Fran Wyatt /
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Tell us a little bit about yourself? I’m a 23-year-old, Leeds resident, Durham University graduate, lover of all things gin and adventure. Having completed work experience with directors Marie and Claire during my time at university, I was offered a position at Wolfstar and have been living the PR dream ever since. An enthusiast for […]


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Is there really “no such thing as bad publicity”?
10 May 2018 /
By Fran Wyatt /
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When working in PR, an age-old statement is guaranteed to crop up in conversation. Certain to spark debate, it will have you looking back at past campaigns, summing up pros and cons and most importantly, get those PR clogs in motion. So, what exactly is this mystery statement? Let’s see if you guessed correctly – […]


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Wolfstar – Monthly Round Up – April
01 May 2018 /
By Alex Halls /
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So, the sun actually raised its head for the first time in 2018 this month and while Brits flocked to cramped beer gardens and BBQ coal sold out across the country, there was a whole host of social media and PR news happening around it. Here’s what you might have missed whilst enjoying the weather. […]


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Being Part of the Story – Designing for The Royal Mint
27 Apr 2018 /
By Caroline Ing /
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Sometimes as a designer you get the opportunity to work on a project that completely blows you away. Something that you can hold up as a career highlight and can look back on in years to come and proudly say “I was part of that.” When Wolfstar was approached by The Royal Mint to deliver […]


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Pack Profile – Jess
24 Apr 2018 /
By Jessica Maccio /
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Tell us a little bit about yourself? Born in York, I came to Uni in Leeds and have been here ever since! I live with my husband, two young kids, and our dog. I love a good Netflix series or ITV drama and testing the latest new restaurants in Leeds. As a family, we love […]


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Why choosing a PR agency is like buying a house
18 Apr 2018 /
By Jessica Maccio /
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We don’t envy the job of an inhouse marketer or PR professional when it comes to deciding on which external PR agency to work with. It’s a minefield of one-man bands, national agencies and global groups. Just how do you decide on who will be the best fit? We think you should treat it like […]


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Wolfstar Meets… Joanna Collie – IMAGINANTICS
09 Apr 2018 /
By Wolfstar /
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At Wolfstar we work with a number of different people in all kinds of creative fields from photographers and videographers to freelance writers. We thought it would be a great idea to give you an insight into some of these professions and recently spoke to Joanna Collie at IMAGINANTICS. What would be your “Elevator Pitch”- […]


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