Get in touch


Thinking

Home / Thinking


Industry insights and opinions for marketing and PR professionals



PACK PROFILE – JESS
24 Apr 2018 /
By Jessica Maccio /
Leave a Comment /

Tell us a little bit about yourself? Born in York, I came to Uni in Leeds and have been here ever since! I live with my husband, two young kids, and our dog. I love a good Netflix series or ITV drama and testing the latest new restaurants in Leeds. As a family, we love […]


Read The Rest →


Why choosing a PR agency is like buying a house
18 Apr 2018 /
By Jessica Maccio /
Leave a Comment /
Tags: , , , ,

We don’t envy the job of an inhouse marketer or PR professional when it comes to deciding on which external PR agency to work with. It’s a minefield of one-man bands, national agencies and global groups. Just how do you decide on who will be the best fit? We think you should treat it like […]


Read The Rest →


Wolfstar Meets… Joanna Collie – IMAGINANTICS
09 Apr 2018 /
By Wolfstar /
Leave a Comment /

At Wolfstar we work with a number of different people in all kinds of creative fields from photographers and videographers to freelance writers. We thought it would be a great idea to give you an insight into some of these professions and recently spoke to Joanna Collie at IMAGINANTICS. What would be your “Elevator Pitch”- […]


Read The Rest →



Facebook: Privacy vs Data
06 Apr 2018 /
By Jonathan Clarkson /
Leave a Comment /

As Facebook prioritises users’ privacy over developers access to user data, Wolfstar’s Head of Digital, Jonathan Clarkson debunks the tech jargon and explains how the changes Mark Zuckerburg and his team are making will affect business organisations. What is an API The Application Programming Interface or API is the protocols and tools that a third […]


Read The Rest →


Wolfstar – Monthly Round Up – March
03 Apr 2018 /
By Alex Halls /
Leave a Comment /

Right April lets make a deal, we promise to be good but only if you promise not to snow. We’re super sick of it now! We hope you’ve all had a great Easter Bank Holiday and haven’t made yourself too sick on chocolate – that’s if you weren’t told you were too old for chocolate […]


Read The Rest →


Pack Profile – Chris
28 Mar 2018 /
By Chris Grayson /
Leave a Comment /

Tell us a little bit about yourself? Originally from the North East, I moved to Leeds to study at University and have stayed here since, delivering PR with a soft Geordie accent. I’d consider myself an approachable and friendly chap, passionate about my career. A defining characteristic is my height as I stand at 6 […]


Read The Rest →



There’s an Awareness Day for that!
09 Mar 2018 /
By Alex Halls /
Leave a Comment /

It seems there’s an ‘awareness day’ for pretty much everything these days! Alongside the ones for charities and celebrating major events in history, there’s also the likes of ‘Go to work naked day’, ‘Hug a ginger day’ and days to celebrate everything from chocolate cake to pizza. Although it’s tempting to jump on every one […]


Read The Rest →


Wolfstar – Monthly Round Up – February
01 Mar 2018 /
By Alex Halls /
Leave a Comment /

As the sunshine started to peak through the clouds and hinted towards what might resemble the start of spring, “the beast from the east” came storming in and put an end to any thoughts of us packing the winter wardrobe away just yet. Stormy weather seems a good analogy for the world of social media […]


Read The Rest →


Wolfstar Wax Lyrical About New Client
27 Feb 2018 /
By Jessica Maccio /
Leave a Comment /
Tags: , , ,

Here at Wolfstar we’re celebrating the news of our latest client win, the UK’s largest home fragrance company, Wax Lyrical. The team have been tasked with setting up an influencer marketing programme for the brand over the next 12 months. Their first project involved supporting the launch of GiftScents® a new take on the gift […]


Read The Rest →



What is Vero?
26 Feb 2018 /
By Jessica Maccio /
Leave a Comment /

There’s a new social media network on the block that everyone’s talking about. Online influencers are signing up in their droves, hailing the lack of algorithm as a key reason why they may be tempted away from time spent on Instagram. But what exactly is Vero, apart from Latin for ‘True’, and is it worth […]


Read The Rest →