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Industry insights and opinions for marketing and PR professionals



Wolfstar Meets: Kathrin Schmidt
22 Oct 2018 /
By Chris Grayson /
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Today we chat to our intern Kathrin from Franconia, Germany. TELL US A LITTLE BIT ABOUT YOURSELF AND WHY YOU DECIDED TO DO THIS INTERNSHIP My name’s Kathrin, 25 and from Germany. I’m studying for my Master of Business Management (CCI) and had a 2-month gap until the last exam. How can you use this […]


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Pack Profile – Caroline
17 Oct 2018 /
By Caroline Ing /
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Tell us a little bit about yourself? Anyone who knows me will probably tell you I’m really quite smug about getting to do my hobby for a living but, when I’m not lovingly pushing pixels, I like to amble around art galleries, take road trips to the coast, old music and even older movies, wandering, […]


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Wolfstar Covers Digital Marketing For Umbrella Print Media
08 Oct 2018 /
By Jonathan Clarkson /
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PR and social media agency Wolfstar, which has offices in London and Leeds, has been appointed by print management specialist Umbrella Print Media, to deliver the business’ digital marketing strategy. Wolfstar has been briefed to support search engine optimisation, content marketing, digital strategy and social media management for Umbrella Print Media, which is based in […]


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Wolfstar – Monthly Round Up – September
05 Oct 2018 /
By Chris Grayson /
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As we now move into October and fully into autumn, it’s time for us to take a look back at the stories which made the headlines over the month of September. As always, we’re rounding up PR-related talking points alongside the social media news you may have missed. Nike delivers controversial Colin Kaepernik campaign If […]


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Wolfstar Work Like A Dog To Secure New Client Accapi Group
01 Oct 2018 /
By Jonathan Clarkson /
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Following a competitive pitch, Wolfstar has been appointed by Europe’s leading premium dog equipment distributor, Accapi Group. The North-East-based company which distributes dog brands, Ruffwear, Kurgo and Planet Dog has appointed Wolfstar to collaborate with the internal team and lead PR efforts around the Autumn/Winter 2018 range. Wolfstar, which secured the account following a two-stage […]


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PR and Marketing helps Huawei relegate Apple
19 Sep 2018 /
By Wolfstar /
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In our latest blog post Wolfstar intern, Kathrin, takes a look at the rise of Huawei and how the brand has benefitted from a solid PR and marketing strategy. It may be hard to believe but Chinese smartphone manufacturer, Huawei, has relegated iPhone to number three in the world. Huawei is now the second biggest […]


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The Instagram Journey – Part 1
13 Sep 2018 /
By Francesca Wyatt /
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What do we want? High engagement! And when do we want it? Now! – The words each and every social media manager chants into their client’s Instagram pages on a daily basis. Visual, interactive and oh-so addictive – just a few ways to describe this stupendously successful social media platform. With over 1 billion monthly […]


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Wolfstar – Monthly Round Up – August
03 Sep 2018 /
By Alex Halls /
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“This year is going so fast, I can’t believe we’re in September” – a phrase guaranteed to have been uttered across the land in polite British small talk and office chit chat. But seriously, where has this year gone! With summer holidays and the glorious weather, you might have missed what’s been going on in […]


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Pack Profile – Marie
22 Aug 2018 /
By Alex Halls /
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Tell us a little bit about yourself? 5ft2”, energetic (chatty), love a challenge, 37-year-old! I’m kept on my toes, striving to take Wolfstar to the next level, being mother to my two boys (Ben 4 and Olly 1) and pursuing my next sporting challenge. What is your main role at Wolfstar/ What does a typical […]


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A Week in the Life of a PR Intern
09 Aug 2018 /
By Alex Halls /
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Tell us a little bit about yourself and why you decided to do this Internship… My name’s Nick and I’ve recently finished my first year of A-levels. The reason I wanted this internship was to gain an understanding of the world of PR; what it involves, how to do the job as well as the […]


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