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Industry insights and opinions for marketing and PR professionals



Wolfstar – Monthly Round Up – September
05 Oct 2018 /
By Chris Grayson /
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As we now move into October and fully into autumn, it’s time for us to take a look back at the stories which made the headlines over the month of September. As always, we’re rounding up PR-related talking points alongside the social media news you may have missed. Nike delivers controversial Colin Kaepernik campaign If […]


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Wolfstar Work Like A Dog To Secure New Client Accapi Group
01 Oct 2018 /
By Jonathan Clarkson /
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Following a competitive pitch, Wolfstar has been appointed by Europe’s leading premium dog equipment distributor, Accapi Group. The North-East-based company which distributes dog brands, Ruffwear, Kurgo and Planet Dog has appointed Wolfstar to collaborate with the internal team and lead PR efforts around the Autumn/Winter 2018 range. Wolfstar, which secured the account following a two-stage […]


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PR and Marketing helps Huawei relegate Apple
19 Sep 2018 /
By Wolfstar /
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In our latest blog post Wolfstar intern, Kathrin, takes a look at the rise of Huawei and how the brand has benefitted from a solid PR and marketing strategy. It may be hard to believe but Chinese smartphone manufacturer, Huawei, has relegated iPhone to number three in the world. Huawei is now the second biggest […]


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The Instagram Journey – Part 1
13 Sep 2018 /
By Francesca Wyatt /
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What do we want? High engagement! And when do we want it? Now! – The words each and every social media manager chants into their client’s Instagram pages on a daily basis. Visual, interactive and oh-so addictive – just a few ways to describe this stupendously successful social media platform. With over 1 billion monthly […]


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Wolfstar – Monthly Round Up – August
03 Sep 2018 /
By Alex Halls /
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“This year is going so fast, I can’t believe we’re in September” – a phrase guaranteed to have been uttered across the land in polite British small talk and office chit chat. But seriously, where has this year gone! With summer holidays and the glorious weather, you might have missed what’s been going on in […]


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Pack Profile – Marie
22 Aug 2018 /
By Alex Halls /
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Tell us a little bit about yourself? 5ft2”, energetic (chatty), love a challenge, 37-year-old! I’m kept on my toes, striving to take Wolfstar to the next level, being mother to my two boys (Ben 4 and Olly 1) and pursuing my next sporting challenge. What is your main role at Wolfstar/ What does a typical […]


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A Week in the Life of a PR Intern
09 Aug 2018 /
By Alex Halls /
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Tell us a little bit about yourself and why you decided to do this Internship… My name’s Nick and I’ve recently finished my first year of A-levels. The reason I wanted this internship was to gain an understanding of the world of PR; what it involves, how to do the job as well as the […]


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Five things you should know about digital marketing.
03 Aug 2018 /
By Jonathan Clarkson /
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Evergreen content needs funding too Visual media (photos, videos and infographics) on digital media are always the best performing. It engages customers and builds your audience. Whenever you post visual media your reach increases, your engagement increases and often you’ll see a little jump in following. The downside? It’s expensive to produce. Budgets are tight […]


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Wolfstar – Monthly Round Up – July
31 Jul 2018 /
By Sophie Wylie /
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July has been a hectic month in the headlines, particularly for sport. With the shattered hopes and dreams at the World Cup and the devastating realisation that football is in fact, not coming home; Djokovic reigning supreme for 4th time at Wimbledon against Kevin Anderson, paired with the hot weather and record-breaking temperatures – July […]


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Pack Profile – Alex
16 Jul 2018 /
By Alex Halls /
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Tell us a little bit about yourself? I’m 26, born and bred in Leeds and a very proud Yorkshire man. I’ve been cursed with the football team of Newcastle United which has brought me minimal ups and pretty much constant downs since Alan Shearer retired and Mike Ashley bought the club. Although Rafa <3! I […]


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