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Industry insights and opinions for marketing and PR professionals



Five Of Our Favourite Fashion Influencers Right Now
05 Jul 2018 /
By Sophie Wylie /
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The blogger world is moving at a fast pace – particularly in the fashion industry. More commonly known now as influencers: social media is their stage. Fashion influencers are vital in today’s marketing environment; consumers want honesty and transparency, they want to relate to these self-made icons. They trust the voice of influencers as they […]


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Wolfstar – Monthly Round Up – June
02 Jul 2018 /
By Alex Halls /
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June was a big month in and out of the Wolfstar office, we celebrated a special birthday by going gin tasting, we visited The Future of Influence Conference in London and the fantastic SearchLeeds at the firstdirect arena. All of this whilst managing to not get too carried away that football, is indeed, coming home! […]


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New Client: Children’s Heart Surgery Fund
26 Jun 2018 /
By Jessica Maccio /
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Leeds PR and social media agency, Wolfstar, has been appointed by Children’s Heart Surgery Fund (CHSF) to develop a new legacy campaign which engages with the charity’s existing and potential donors and persuades them to leave a gift in their will. Following a competitive pitch, CHSF, which supports children and adults born with congenital heart […]


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A Guide to Marketing During The World Cup
19 Jun 2018 /
By Jessica Maccio /
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Unless you are lucky enough to be one of the few sponsors of the World Cup in Russia this year, you’ll need to be especially careful about mentioning the tournament on your brand social media channels or through wider marketing and PR activity. The weeks of Football provide a wealth of social media marketing and […]


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The Green, Green Grass of Gardening PR
06 Jun 2018 /
By Chris Grayson /
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Over a number of years, working with clients in the gardening industry, it’s safe to say we’ve learnt a thing or two about gardening PR. As an agency, we know what it takes to successfully manage accounts dedicated to the greener things in life, generating awareness around key product lines and the benefits at the […]


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Wolfstar – Monthly Round Up – May
01 Jun 2018 /
By Alex Halls /
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The Royal Wedding, FA Cup and Champions League Finals, glorious sunshine, a couple of bank holiday weekends, oh and the dreaded GDPR deadline – it’s safe to say May was a busy one. With that in mind, we’ll let you off if you didn’t keep up to date with all the PR and social media […]


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Pack Profile – Francesca
17 May 2018 /
By Francesca Wyatt /
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Tell us a little bit about yourself? I’m a 23-year-old, Leeds resident, Durham University graduate, lover of all things gin and adventure. Having completed work experience with directors Marie and Claire during my time at university, I was offered a position at Wolfstar and have been living the PR dream ever since. An enthusiast for […]


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Is there really “no such thing as bad publicity”?
10 May 2018 /
By Francesca Wyatt /
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When working in PR, an age-old statement is guaranteed to crop up in conversation. Certain to spark debate, it will have you looking back at past campaigns, summing up pros and cons and most importantly, get those PR clogs in motion. So, what exactly is this mystery statement? Let’s see if you guessed correctly – […]


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Wolfstar – Monthly Round Up – April
01 May 2018 /
By Alex Halls /
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So, the sun actually raised its head for the first time in 2018 this month and while Brits flocked to cramped beer gardens and BBQ coal sold out across the country, there was a whole host of social media and PR news happening around it. Here’s what you might have missed whilst enjoying the weather. […]


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Being Part of the Story – Designing for The Royal Mint
27 Apr 2018 /
By Caroline Ing /
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Sometimes as a designer you get the opportunity to work on a project that completely blows you away. Something that you can hold up as a career highlight and can look back on in years to come and proudly say “I was part of that.” When Wolfstar was approached by The Royal Mint to deliver […]


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