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Industry insights and opinions for marketing and PR professionals



Wolfstar – Monthly Round Up – March
03 Apr 2018 /
By Alex Halls /
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Right April lets make a deal, we promise to be good but only if you promise not to snow. We’re super sick of it now! We hope you’ve all had a great Easter Bank Holiday and haven’t made yourself too sick on chocolate – that’s if you weren’t told you were too old for chocolate […]


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Pack Profile – Chris
28 Mar 2018 /
By Chris Grayson /
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Tell us a little bit about yourself? Originally from the North East, I moved to Leeds to study at University and have stayed here since, delivering PR with a soft Geordie accent. I’d consider myself an approachable and friendly chap, passionate about my career. A defining characteristic is my height as I stand at 6 […]


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There’s an Awareness Day for that!
09 Mar 2018 /
By Alex Halls /
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It seems there’s an ‘awareness day’ for pretty much everything these days! Alongside the ones for charities and celebrating major events in history, there’s also the likes of ‘Go to work naked day’, ‘Hug a ginger day’ and days to celebrate everything from chocolate cake to pizza. Although it’s tempting to jump on every one […]


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Wolfstar – Monthly Round Up – February
01 Mar 2018 /
By Alex Halls /
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As the sunshine started to peak through the clouds and hinted towards what might resemble the start of spring, “the beast from the east” came storming in and put an end to any thoughts of us packing the winter wardrobe away just yet. Stormy weather seems a good analogy for the world of social media […]


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Wolfstar Wax Lyrical About New Client
27 Feb 2018 /
By Jessica Maccio /
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Here at Wolfstar we’re celebrating the news of our latest client win, the UK’s largest home fragrance company, Wax Lyrical. The team have been tasked with setting up an influencer marketing programme for the brand over the next 12 months. Their first project involved supporting the launch of GiftScents® a new take on the gift […]


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What is Vero?
26 Feb 2018 /
By Jessica Maccio /
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There’s a new social media network on the block that everyone’s talking about. Online influencers are signing up in their droves, hailing the lack of algorithm as a key reason why they may be tempted away from time spent on Instagram. But what exactly is Vero, apart from Latin for ‘True’, and is it worth […]


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Valentine’s PR – The best and the worst.
16 Feb 2018 /
By Alex Halls /
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Valentine’s Day comes around every February 14th and, every February 14th, people jump on the bandwagon to try and get their brand noticed in amongst the noise and trending hashtags. The problem is, for every homerun there’s more than a few strikeouts. Here’s a quick look at two attempts at taking advantage of Valentine’s Day, […]


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Five Steps to a Successful Influencer Marketing Strategy
15 Feb 2018 /
By Jessica Maccio /
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It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay these content creators for their […]


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Three PR campaigns that missed out on link building opportunities
12 Feb 2018 /
By Jessica Maccio /
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It’s no secret we’re a PR agency that understands digital marketing. By applying the principles of SEO and content marketing, our campaigns reach further and generate long-term impact that goes beyond press coverage alone. Read the latest thoughts from Wolfstar pack member, Jess, on eConsultancy.com. She’s taken a look at three tactics and recent campaign […]


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Wolfstar – Monthly Round Up – January
01 Feb 2018 /
By Alex Halls /
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January has passed in a flash and while that pay cheque sits sweetly in the bank and some of you go back to alcoholic drinks after a month of abstinence and orange juice, we’re here again to roundup the biggest stories in PR and Social Media. This month Leeds United caused outrage, H&M caused further […]


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