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Industry insights and opinions for marketing and PR professionals



Wolfstar – Monthly Round Up – April
01 May 2018 /
By Alex Halls /
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So, the sun actually raised its head for the first time in 2018 this month and while Brits flocked to cramped beer gardens and BBQ coal sold out across the country, there was a whole host of social media and PR news happening around it. Here’s what you might have missed whilst enjoying the weather. […]


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Being Part of the Story – Designing for The Royal Mint
27 Apr 2018 /
By Caroline Ing /
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Sometimes as a designer you get the opportunity to work on a project that completely blows you away. Something that you can hold up as a career highlight and can look back on in years to come and proudly say “I was part of that.” When Wolfstar was approached by The Royal Mint to deliver […]


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Why choosing a PR agency is like buying a house
18 Apr 2018 /
By Jessica Maccio /
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We don’t envy the job of an inhouse marketer or PR professional when it comes to deciding on which external PR agency to work with. It’s a minefield of one-man bands, national agencies and global groups. Just how do you decide on who will be the best fit? We think you should treat it like […]


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Wolfstar Meets… Joanna Collie – IMAGINANTICS
09 Apr 2018 /
By Wolfstar /
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At Wolfstar we work with a number of different people in all kinds of creative fields from photographers and videographers to freelance writers. We thought it would be a great idea to give you an insight into some of these professions and recently spoke to Joanna Collie at IMAGINANTICS. What would be your “Elevator Pitch”- […]


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Facebook: Privacy vs Data
06 Apr 2018 /
By Jonathan Clarkson /
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As Facebook prioritises users’ privacy over developers access to user data, Wolfstar’s Head of Digital, Jonathan Clarkson debunks the tech jargon and explains how the changes Mark Zuckerburg and his team are making will affect business organisations. What is an API The Application Programming Interface or API is the protocols and tools that a third […]


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Wolfstar – Monthly Round Up – March
03 Apr 2018 /
By Alex Halls /
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Right April lets make a deal, we promise to be good but only if you promise not to snow. We’re super sick of it now! We hope you’ve all had a great Easter Bank Holiday and haven’t made yourself too sick on chocolate – that’s if you weren’t told you were too old for chocolate […]


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Pack Profile – Chris
28 Mar 2018 /
By Chris Grayson /
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Tell us a little bit about yourself? Originally from the North East, I moved to Leeds to study at University and have stayed here since, delivering PR with a soft Geordie accent. I’d consider myself an approachable and friendly chap, passionate about my career. A defining characteristic is my height as I stand at 6 […]


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There’s an Awareness Day for that!
09 Mar 2018 /
By Alex Halls /
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It seems there’s an ‘awareness day’ for pretty much everything these days! Alongside the ones for charities and celebrating major events in history, there’s also the likes of ‘Go to work naked day’, ‘Hug a ginger day’ and days to celebrate everything from chocolate cake to pizza. Although it’s tempting to jump on every one […]


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Wolfstar – Monthly Round Up – February
01 Mar 2018 /
By Alex Halls /
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As the sunshine started to peak through the clouds and hinted towards what might resemble the start of spring, “the beast from the east” came storming in and put an end to any thoughts of us packing the winter wardrobe away just yet. Stormy weather seems a good analogy for the world of social media […]


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Wolfstar Wax Lyrical About New Client
27 Feb 2018 /
By Jessica Maccio /
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Here at Wolfstar we’re celebrating the news of our latest client win, the UK’s largest home fragrance company, Wax Lyrical. The team have been tasked with setting up an influencer marketing programme for the brand over the next 12 months. Their first project involved supporting the launch of GiftScents® a new take on the gift […]


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