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Industry insights and opinions for marketing and PR professionals



How important are you on Twitter?
27 Sep 2008 /
By Sam Oakley /
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Andrew Bruce Smith has blogged about Twitter Grader an interesting little tool that “measures the relative power of a Twitter user”: Your grade is calculated using a combination of factors including: * The number of followers you have * The power of this network of followers * The pace of your updates * The completeness […]


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Jed Joins Wolfstar!
24 Sep 2008 /
By Sam Oakley /
Comment: 4 /

Hi, I’m Jed Hallam, the newest edition to the Wolfstar pack. You might know me from such famous campaigns as ‘Jed on Twitter’, ‘Why Wolfstar Should Hire Jed’ and ‘Rock Star PR’… Or you might not know me at all. For those that don’t know me, I thought I’d tell you a little about myself. […]


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Olympics in London 2012, no thanks to LOCOG
25 Aug 2008 /
By Sam Oakley /
Comment: 2 /

Now we’ve marvelled at the spectacular closing ceremony for Beijing 2008 we can all start focusing on the Olympics for London 2012. But a post by Neville Hobson has made me wonder if LOCOG (London Organising Committee) will really be able to cope with the fundamental shifts in society that are occurring. By 2012 change […]


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Wolfstar Shortlisted for CIPR award
15 Aug 2008 /
By Sam Oakley /
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Title says it all really… We’ve been shortlisted in the Outstanding Small ConsultancyAgency category for our regional CIPR PRide awards. I can’t claim much of the credit as I’ve only been here two weeks. Still I’m more than happy with my 1/26th. UPDATE: You can view the full shortlists for all categories on the CIPR PRide Awards 2008 website.


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Wispa’s coming home…
12 Aug 2008 /
By Sam Oakley /
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An online ‘independent’ campaign has persuaded Cadbury to bring back the Wispa. 80s icon and all round confectionary wonder, I can feel the change in my wallet getting itchy. It’s a great demonstration of how social media engagement can result in a win win situation for brands – wether or not Cadbury engaged with the […]


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Rachael joins Wolfstar for work experience
11 Aug 2008 /
By Sam Oakley /
Comment: 2 /

Hi, My Name is Rachael McCarthy I have just recently graduated from Leeds Metropolitan University (three weeks ago to be exact) with a business degree  I have recently completed a three month work experience placement with Promise PR & Design Ltd based in Leeds in order to evaluate the direction my post student life is […]


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How to do PR in 2008
09 Aug 2008 /
By Sam Oakley /
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Shel Holtz has a great story that illustrates how really savvy PRs should be operating in today’s always connected society. It’s about a US magazine (MAD) and a big electronics retail chain (Circuit City). The magazine ran a spoof Circuit City ad (sort of sub-Private Eye style) and an executive at Circuit City took umbrage […]


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