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Industry insights and opinions for marketing and PR professionals



Twitter cartoon: know when and when not to use social media
28 Oct 2008 /
By Sam Oakley /
Comment: 2 /
Tags: ,

Thanks to Media Culpa, who got it from Rob Cottingham.


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Introducing Hannah T
20 Oct 2008 /
By Sam Oakley /
Comment: 2 /

As the latest addition to Wolfstar I would like to introduce myself…my name is Hannah and I am currently a fourth year PR student at Leeds Metropolitan University. Our degree offers an opportunity to do a placement year within the industry and I recently finished my internship in the UK Publicity Theatrical Department at Warner […]


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The Social Media Bottleneck
17 Oct 2008 /
By Sam Oakley /
Comment: 5 /
Tags:

‘What does this mean’ I hear you cry? Well, the social media bottleneck is a situation that we’re currently in. Social media is a relatively new field, maybe not for the early-adopters but for most people it’s a new strand to public relations. This is especially true for clients. The social media bottleneck represents a […]


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Introducing Becca Caddy…
09 Oct 2008 /
By Sam Oakley /
Comment: 2 /

Hello, I’m Becca and I’m from Scarborough, a small coastal town which everyone seems to find really fun and novel when I tell them that’s where I live. Unfortunately, It was neither of those things growing up and that’s probably why I’ve enjoyed living in a lively city like Leeds for the past three years. […]


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Making RSS feeds simpler
28 Sep 2008 /
By Sam Oakley /
Comment: 2 /

Word of mouth guru Andy Sernovitz has an interesting post where he argues that we need to make RSS feeds simpler for people to understand. He does an OK job, although Pat in his comments does it much better likening RSS to ‘home delivery’ instead of having to remember to go down the newsagents whenever […]


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How important are you on Twitter?
27 Sep 2008 /
By Sam Oakley /
Leave a Comment /
Tags: ,

Andrew Bruce Smith has blogged about Twitter Grader an interesting little tool that “measures the relative power of a Twitter user”: Your grade is calculated using a combination of factors including: * The number of followers you have * The power of this network of followers * The pace of your updates * The completeness […]


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Jed Joins Wolfstar!
24 Sep 2008 /
By Sam Oakley /
Comment: 4 /

Hi, I’m Jed Hallam, the newest edition to the Wolfstar pack. You might know me from such famous campaigns as ‘Jed on Twitter’, ‘Why Wolfstar Should Hire Jed’ and ‘Rock Star PR’… Or you might not know me at all. For those that don’t know me, I thought I’d tell you a little about myself. […]


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Olympics in London 2012, no thanks to LOCOG
25 Aug 2008 /
By Sam Oakley /
Comment: 2 /

Now we’ve marvelled at the spectacular closing ceremony for Beijing 2008 we can all start focusing on the Olympics for London 2012. But a post by Neville Hobson has made me wonder if LOCOG (London Organising Committee) will really be able to cope with the fundamental shifts in society that are occurring. By 2012 change […]


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Wolfstar Shortlisted for CIPR award
15 Aug 2008 /
By Sam Oakley /
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Title says it all really… We’ve been shortlisted in the Outstanding Small ConsultancyAgency category for our regional CIPR PRide awards. I can’t claim much of the credit as I’ve only been here two weeks. Still I’m more than happy with my 1/26th. UPDATE: You can view the full shortlists for all categories on the CIPR PRide Awards 2008 website.


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Wispa’s coming home…
12 Aug 2008 /
By Sam Oakley /
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An online ‘independent’ campaign has persuaded Cadbury to bring back the Wispa. 80s icon and all round confectionary wonder, I can feel the change in my wallet getting itchy. It’s a great demonstration of how social media engagement can result in a win win situation for brands – wether or not Cadbury engaged with the […]


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