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Industry insights and opinions for marketing and PR professionals



Rachael joins Wolfstar for work experience
11 Aug 2008 /
By Sam Oakley /
Comment: 2 /

Hi, My Name is Rachael McCarthy I have just recently graduated from Leeds Metropolitan University (three weeks ago to be exact) with a business degree  I have recently completed a three month work experience placement with Promise PR & Design Ltd based in Leeds in order to evaluate the direction my post student life is […]


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How to do PR in 2008
09 Aug 2008 /
By Sam Oakley /
Leave a Comment /
Tags: ,

Shel Holtz has a great story that illustrates how really savvy PRs should be operating in today’s always connected society. It’s about a US magazine (MAD) and a big electronics retail chain (Circuit City). The magazine ran a spoof Circuit City ad (sort of sub-Private Eye style) and an executive at Circuit City took umbrage […]


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