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Industry insights and opinions for marketing and PR professionals



Leeds PR Agency Chairman on Connect Yorkshire Event Panel
22 Jan 2018 /
By Jessica Maccio /
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On Wednesday 21st March 2018, Tim Sinclair, Chairman at Leeds PR agency Wolfstar, will be taking a seat alongside fellow Yorkshire entrepreneurs to answer the regions burning questions on marketing and technology. Hosted by Connect Yorkshire and held at the offices for aql in Leeds, members and non-members are invited to the Masterclass meeting from […]


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Facebook confirms algorithm update – what should brands do?
12 Jan 2018 /
By Chris Grayson /
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News broke this week that Facebook is to make big changes to its News Feed algorithm which will see it prioritise content from family and friends alongside posts that generate comments between communities. This will most likely come at the expense of brands, publishers and charities even. The change confirms what those who work in […]


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New Client: Gabriel, Bespoke Relationship Coaching Service
02 Jan 2018 /
By Jessica Maccio /
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This month, the Wolfstar team will be supporting the launch of a new business using regional media relations tactics. Read on to learn more about our latest client. Launching this Valentine’s Day at Hotel du Vin, Harrogate, Gabriel is a new relationship coaching service created by successful business coach, Steve Potiphar. Aimed predominantly at the […]


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How to Reach Pet Owners Using Content Marketing
20 Dec 2017 /
By Jessica Maccio /
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Content marketing is a relatively new term for the same tactics PR professionals have been using for many years. Creating content that tells a story, engages with the reader and encourages them to share it, is the very backbone of a good PR strategy. Content marketing simply brings the focus of this activity online. I’m […]


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Wolfstar – Monthly Round Up – November
30 Nov 2017 /
By Alex Halls /
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Here we are again, Christmas songs fill shops, brands jostle for the title of this year’s best ad and we begin the continued campaign of stuffing our face with miniature chocolates and mince pies. I am of course referring to the fact it’s December tomorrow and the start of advent. Whilst you’ve been scratching your […]


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Wolfstar – Monthly Round Up – October
31 Oct 2017 /
By Alex Halls /
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As the clocks go back, nights draw in and we hurtle towards Christmas, we’d first like to wish you all a Spooktacular Halloween from all the witches, ghouls and ghosts at Wolfstar. We hope this blog post is a treat to read and promise no nasty tricks, just PR and Social Media news from the […]


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New Client: Monster Pet Supplies
04 Oct 2017 /
By Jessica Maccio /
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WOLFSTAR APPOINTED BY MONSTER PET SUPPLIES™ TO LAUNCH UK’S FIRST DOG-FRIENDLY WRAPPING PAPER The UK’s leading online pet supplies store, Monster Pet Supplies™, is paving the way to a pet-friendly Christmas, with the launch of its dog-safe wrapping paper, Ruff Wrap. Known for ‘keeping pets happy from head to tail’, the Leeds based retailer is […]


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Wolfstar – Monthly Round Up – September
30 Sep 2017 /
By Alex Halls /
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So, apparently September happened this year! Before we head into the last quarter of the year and shelves begin filling up with Christmas paraphernalia, we take a quick look back at some of the biggest social media and PR stories from the last 30 days. We could have dedicated this whole blog post to “things […]


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Wolfstar – Monthly Round Up – August
31 Aug 2017 /
By Alex Halls /
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Social media was dominated by the usual suspects in August as most of the UK tried to avoid Game of Thrones spoilers from across the pond, football returned to our screens and deadline day rumours ran wild. With all that going on, and the odd trip away to warmer shores, it’s fair to assume that […]


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Wolfstar – Monthly Round Up – July
31 Jul 2017 /
By Alex Halls /
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July has been a very busy month in the world of social media and PR and, while we all figure out what to do with our lives now Love Island is over, here’s some stories that you may have missed in, what feels like, a bumper edition of our monthly round-up. #AskEddie In what was […]


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