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Industry insights and opinions for marketing and PR professionals



Five Steps to a Successful Influencer Marketing Strategy
15 Feb 2018 /
By Jessica Maccio /
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It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay these content creators for their […]


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Three PR campaigns that missed out on link building opportunities
12 Feb 2018 /
By Jessica Maccio /
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It’s no secret we’re a PR agency that understands digital marketing. By applying the principles of SEO and content marketing, our campaigns reach further and generate long-term impact that goes beyond press coverage alone. Read the latest thoughts from Wolfstar pack member, Jess, on eConsultancy.com. She’s taken a look at three tactics and recent campaign […]


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Wolfstar – Monthly Round Up – January
01 Feb 2018 /
By Alex Halls /
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January has passed in a flash and while that pay cheque sits sweetly in the bank and some of you go back to alcoholic drinks after a month of abstinence and orange juice, we’re here again to roundup the biggest stories in PR and Social Media. This month Leeds United caused outrage, H&M caused further […]


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Leeds PR Agency Chairman on Connect Yorkshire Event Panel
22 Jan 2018 /
By Jessica Maccio /
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On Wednesday 21st March 2018, Tim Sinclair, Chairman at Leeds PR agency Wolfstar, will be taking a seat alongside fellow Yorkshire entrepreneurs to answer the regions burning questions on marketing and technology. Hosted by Connect Yorkshire and held at the offices for aql in Leeds, members and non-members are invited to the Masterclass meeting from […]


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Facebook confirms algorithm update – what should brands do?
12 Jan 2018 /
By Chris Grayson /
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News broke this week that Facebook is to make big changes to its News Feed algorithm which will see it prioritise content from family and friends alongside posts that generate comments between communities. This will most likely come at the expense of brands, publishers and charities even. The change confirms what those who work in […]


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New Client: Gabriel, Bespoke Relationship Coaching Service
02 Jan 2018 /
By Jessica Maccio /
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This month, the Wolfstar team will be supporting the launch of a new business using regional media relations tactics. Read on to learn more about our latest client. Launching this Valentine’s Day at Hotel du Vin, Harrogate, Gabriel is a new relationship coaching service created by successful business coach, Steve Potiphar. Aimed predominantly at the […]


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How to Reach Pet Owners Using Content Marketing
20 Dec 2017 /
By Jessica Maccio /
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Content marketing is a relatively new term for the same tactics PR professionals have been using for many years. Creating content that tells a story, engages with the reader and encourages them to share it, is the very backbone of a good PR strategy. Content marketing simply brings the focus of this activity online. I’m […]


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Wolfstar – Monthly Round Up – November
30 Nov 2017 /
By Alex Halls /
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Here we are again, Christmas songs fill shops, brands jostle for the title of this year’s best ad and we begin the continued campaign of stuffing our face with miniature chocolates and mince pies. I am of course referring to the fact it’s December tomorrow and the start of advent. Whilst you’ve been scratching your […]


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Wolfstar – Monthly Round Up – October
31 Oct 2017 /
By Alex Halls /
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As the clocks go back, nights draw in and we hurtle towards Christmas, we’d first like to wish you all a Spooktacular Halloween from all the witches, ghouls and ghosts at Wolfstar. We hope this blog post is a treat to read and promise no nasty tricks, just PR and Social Media news from the […]


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New Client: Monster Pet Supplies
04 Oct 2017 /
By Jessica Maccio /
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WOLFSTAR APPOINTED BY MONSTER PET SUPPLIES™ TO LAUNCH UK’S FIRST DOG-FRIENDLY WRAPPING PAPER The UK’s leading online pet supplies store, Monster Pet Supplies™, is paving the way to a pet-friendly Christmas, with the launch of its dog-safe wrapping paper, Ruff Wrap. Known for ‘keeping pets happy from head to tail’, the Leeds based retailer is […]


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