The Royal Mint Great British Coin Hunt

Brief

  • To deliver all creative assets, design, illustration and content for The Royal Mint’s inaugural Quintessentially British A to Z Great British Coin Hunt
  • Logo, identity, content design and brand guidelines

Strategy

Brand guidelines required to act as a ‘bible’ for all campaign creative assets, illustration, content and key messaging.


“The Great British Coin Hunt 10p launch is a brand-new concept for The Royal Mint, aimed at inspiring the British public to engage further with their change. The contribution from the Wolfstar team added colour to the campaign, and really helped bring it to life for our audience.”

Rachael Marking, The Royal Mint Assistant Head of Marketing

Result

  • The creation of illustrative, design and content assets applied to a wide variety of marketing and comms material which were rolled out across the UK and contributed to the success of the campaign
  • Assets included official collector’s folder, exclusive microsite, animated video, gifs, infographics, print and digital advertising, packaging, app design and social media content
  • Stand out POS items for The Royal Mint and Post Office
  • Animated video received almost 40,000 views on YouTube with clips of the animation being shown on ITV lunchtime news
  • Graphics used across a variety of media including national online and print coverage, ITV and BBC primetime news and on The One Show: https://vimeo.com/258240791

Tactics

  • Each design element had to bring the campaign to life and share key messaging, whilst remaining consistent to The Royal Mint brand and all it stands for
  • Careful development of the campaign logo, lock-up and style guidelines ensured the brand identity conveyed the Great British nature of the campaign
  • Ensured all creative elements reflected The Royal Mint brand while being versatile enough to work with the Quintessentially British A to Z launch and all future Great British Coin Hunt campaigns
  • A further extension to the outreach campaign and the design, scripting and production of an animated video: https://www.royalmint.com/coinhunt/tour-of-great-britain


To find out more about our work with Royal Mint email us hello@wolfstarconsultancy.com or call 01132737816