Scotty’s Little Soldiers Awareness Campaign

#HelpingTheirChildrenSmile

Brief

  • To establish Scotty’s Little Soldiers as the charity of choice for bereaved Armed Forces children
  • To raise awareness of the charity through telling the story of its founder, Nikki Scott
  • Increase donations
  • Support more bereaved Armed Forces children, between 2018 and 2019

“We’ve had national media, TV and radio coverage. Wolfstar has handled our families with care and are an extension of the Scotty’s family.”

Nikki Scott, founder of Scotty’s Little Soldiers



Results

  • Worldwide coverage following the installation of the Scotty’s garden at the RHS Hampton Court Flower Show in 2015
  • A UK wide Christmas appeal campaign with The Sun which resulted in total donations of over £100,000 in cash and toys for Scotty’s Little Soldiers, exposure to celebrities, two front page features and four pieces of print coverage and 11 pieces of online coverage focusing purely on Scotty’s and its members
  • Celebrity endorsement including star of SAS Who Dares Wins, Ant Middleton and Britain’s Got Talent winner, magician Lance Corporal Richard Jones
  • A Royal seal of approval with the charity being chosen as one of the charities to benefit from the wedding of Prince Harry and Meghan Markle in 2018

To find out more about our work with Scotty’s Little Soldiers email us hello@wolfstarconsultancy.com or call 01132737816